Case Study

Excellent Organic Search Results

About Kalyan

T. S. Kalyan Raman created Kalyan Jewellers, launching the company's first jewellery store in 1993 in Thrissur, Kerala, India, with an initial investment of 7.5 million (about $94,000). The corporation also has a long history in the wholesale, retail, and trading of textiles. First, Kalyan Jewellers boosted their presence in the states of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana in South India. By building a store in Ahmedabad, Gujarat, in 2012, they began to operate outside of South India. They also signed Amitabh Bachchan as their first National Brand Ambassador.

Goals

Cultivating multiple channels of communication.
Content campaigns in a local language.
Customer acquisition and retention.
Reduced response Time.

Increased Sales and Footfall By 3X with Sekel Tech

Goals

Cultivating multiple channels of communication.
Content campaigns in a local language.
Customer acquisition and retention.
Reduced response Time.

Challenges

01.

Attracting New Customers

02.

Active Engagement Across Their Online To Offline Buying Journey

03.

Reduced Costs

04.

Increased Conversion Rate

Growth Facts

10x

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business's listing has been viewed by users on Google Search and Maps.

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

6.5x

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

Kalyan Jewelers was struggling with the issue of multiple missed phone calls decreasing lead conversions. This is when Sekel Tech came into the picture.

Sekel Tech helped the brand with an Omni-Channel Retail presence to help them to maintain a relation with its customers over Call, SMS, WhatsApp and email with alerts and notifications.

IVR and Call tracking reduced the number of missed calls and got back to the customer as soon as possible. With Sekel, Kalyan saw a lead growth of , with growth in views, 31x ROI/ROAS and a football increase of 4.5x.