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Retail brand strategy

Crafting a Winning Retail Brand Strategy for Long-Term Success

Retail brand strategy is a well-planned approach used by retail businesses to establish a unique brand identity, attract customers, and achieve long-term success. It involves tactics such as brand positioning, CX, and marketing to create a memorable brand in the retail industry. To thrive in the retail industry, it’s essential for businesses to prioritize building […]

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customer experience management in financial services

Customer Experience Management in Financial Services 2023

Customer experience management in financial services is about understanding and meeting customer needs, using data and technology to improve the customer experience and increase satisfaction, loyalty, and retention. The future of customer experience management in financial services industry is rapidly changing and evolving, with technology playing an increasingly important role. By 2023, customer experience management […]

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best customer experience management software

30 Best Digital Customer Experience Management Software

  Best customer experience management software is a tool used to manage and improve the overall customer experience. It helps businesses gather feedback from customers, analyse it, and use the insights to improve their products and services. Digital customer experience management software can help businesses track and manage customer interactions across multiple channels, including social […]

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Retail Brand Strategy

What Is Digital Commerce: Management, Strategy & Experience

What is digital commerce? It is the evolution of eCommerce, enabling online buying and selling. It involves automating the entire process, from marketing to sales and product delivery. Big retail players are already adopting this system, although full automation remains a challenge. Digital commerce plays a crucial role in modern business, involving the management of […]

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Customer experience management case study

Customer Experience Management Case Study with Insights

Discover Customer Experience Management Case Study in Detail    Customer Experience Management (CEM) is the process of designing and managing every aspect of a customer’s interactions with a company. It involves coordinating and improving the touchpoints a customer has and creating a seamless experience. Companies today face increasing competition, and the quality of the customer […]

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What is location based marketing

What Is Location Based Marketing in 2023: A Complete Guide

In today’s digital era, businesses are constantly exploring innovative ways to connect with their target audience. One such powerful approach is location-based marketing, which leverages user location data to deliver personalized messages and promotions. As we approach 2023, with mobile devices playing a crucial role in shopping and entertainment, the importance of location-based marketing continues […]

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digital commerce experience

Transform Your Digital Commerce Experience : Tips + Strategies

Digital commerce experience refers to the interactions and transactions of customers with a business through digital channels like websites and mobile apps. It includes entire customer journey, from browsing products and services to making a purchase. Digital commerce is a rapidly growing field that has transformed the way businesses interact with their customers. As digital […]

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customer experience management in banking

Improve Customer Experience Management in Banking 2023

Customer experience management in banking involves understanding and meeting customer needs to improve products, services, and overall experience. It includes gathering feedback, tracking interactions, and analyzing data to gain insights. The banking industry is highly competitive and customers have more choices than ever before. As a result, banks need to focus on providing a positive […]

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​importance of location-based marketing

Importance of Location-based Marketing: Power of Geolocation

Importance of location based marketing lies in the rapid growth as consumers expect a personalized experience across all touchpoints, and businesses can use this type of marketing to communicate with their customers through multiple channels. Location-based marketing is a growing trend in the marketing industry, leveraging the power of geolocation technology to deliver personalized and […]

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D2C Trends

D2C Trends: Disrupting the Retail Industry

D2C trends have majorly transformed the retail industry disrupting traditional retail channels and provided new opportunities for brands to reach consumers directly. As a result of lower prices, convenient delivery options and a streamlined CX. These trends are able to bypass traditional retail channels and sell their products directly to customers online, which allows for […]

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