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Brands with a digital presence emerged at the top when it came to leveraging their situation in business during the pandemic. The way business is done today showcases an extremely dynamic and ultra-competitive landscape. Traditional businesses without a digital presence got relegated to the sides and lost out to those with a digital presence.

Driven by the growth in smartphone penetration, growing urbanization, changing consumer preferences, and an improved lifestyle, the hyperlocal services market is only estimated to rise to a higher absorption rate in the time to come.

Today, India’s 1.8 billion mobile connections and 700 million internet users have ushered in the e-commerce revolution which has given us EdTech, e-grocery, online streaming, cloud computing, fintech, gaming, internet messaging, and social media.

The Indian retail sector is experiencing one of the fastest growth stories globally, as it explores new-age retail with developments that offer a unified buying experience to customers. Thanks to the spread of the internet and developing technologies, these developments in the retail space are reaching Tier-II and Tier-III cities and not just restricted to […]

The emergence of the mobile phone as a powerful tool has also made the nearby search option its most used feature. From finding chemists to clothes and restaurants to real estate, individuals are using technology in comparing local options and decision-making. It has ensured a connection with the new-gen audience for commerce.

Sekel Tech. Pvt. Ltd. has expanded its footprint into the UK and EMEA markets with a clear vision to replicate the success of its world-leading Hyperlocal Dynamic Engagement Commerce SaaS platform, as seen in India and across Asia.

Connecting the digital dots will lead to conversions and make a hyperlocal movement in real estate possible

By integrating data across platforms and users, data fabric ensures that data is available everywhere when needed. Unobstructed by the variety of applications, platforms, and locations that store data, data fabric makes frictionless access and data sharing in a distributed environment simple.

Rakesh Raghuvanshi, Founder and CEO of Sekel Tech, in an exclusive interaction, speaks about how B2C consumer engagements have evolved in the Indian marketing context and how brands need to leverage these consumer intelligence platforms to enhance the customer-brand engagement to deliver a superior experience. He highlights how AI and Machine Learning are driving the […]

The use of third-party cookies to build a brand’s digital customer acquisition program will no longer be possible in a cookie-less world. This will result in increased spending as Data Management Platforms will be not allowed as they have second and third-party data.