Marketers agree that digital advertising is not helping them improve their discoverability. They are all looking for the most cost-effective solution to this problem. Every year they are witnessing their digital advertising budgets go up, but engagement is dropping year by year.
Brands invest significant monies in building trust through visual merchandising at the last mile. More than 90% of all sales are generated through brick-and-mortar stores. Modern customers' journey has greatly evolved, and they expect brands to be more responsive and to deliver meaningful engagement.
Impressions and clicks are excellent, but where are the sales? Digital advertising has to deliver with tangible attribution metrics to sales, with the ability to track every piece of content across all digital platforms. It allows one to build attribution on information based upon the site visit and the action taken by customers that lead to sales in the physical or online store.
