The primary difference is the amount of text included on a web page. We know that one must have a minimum of 250 words of text on a page to attract quality clicks, but that does not hold true for mobile sites due to readability quotient. Another important factor is how you write your content. It needs to be more like a human answering a question. Another is the page load factor: for mobile, one has to plan to deliver an uninterrupted experience even if the signal is weak. We call it an easy load when the text gets loaded first, followed by the images and videos. The mobile site must give its users secure options and the right action items to deliver a great experience. We now know that more than 80% customers make a call after a mobile search. Maps also play an essential part in the mobile experience, as people require driving directions on the go. Queries demand freshness, and for mobile users, this is even more critical, so make sure that you give all of the necessary transactional information after a single click.

  • Store name, address, and phone number
  • Operating hours
  • Nearby locations
  • Nearest landmark or a prominent location
  • Accepted modes of payment
  • Provided products and services
  • Interactive catalogue
  • User-generated content like product reviews and ratings

Work out your findability strategy to deliver discoverability when it comes to your digital asset. Build your reputation through brand imagery and content consistency across all stores. Build demand for your brand and dominate search results.