online reputation management dashboard
More than 70% of customers look at the store's product reviews and ratings before making a purchase decision. Expertise, empathy, commitment, and transparency, these are the four most critical components of building an online reputation management strategy. All these are relevant in the context of time. Speed is of the essence. Your deeds must match your words, and the communication channel and distribution play a vital role in achieving this because what’s local can soon become a global crisis if not managed on time. What you need to keep your ear to the ground for the last mile. How do your channel partners represent you? Do they demonstrate you are 'the expert' in the domain? What’s the point of being an expert when you can't empathise with those who need help? In today’s new consumer journey, you need the ability to connect across all sales channels, to read last mile/stores/dealers/multibrand outlets, to connect online and build bidirectional communication flow and ability, to respond instantly and help customers have a great experience. We at Sekel Tech believe the key to online success is to matching warmth with competence. People want to like you and trust you. They will respond to you more positively the more likeable, amiable, and you aware you are of how people percieve you. ML and AI can help you achieve this by reading engagement in a fraction of time and suggesting an appropriate response that has empathy transparency. We at Sekel Tech are helping our customers achieve this in real time through our bot-driven SaaS dashboard. Our dashboard empowers a brand to respond to all the reviews and ratings in digital assets across all time zones and languages (Search, Social, Local) from one place in real time from one location.