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B2B B2C D2C Business Models: Difference with Examples

B2B B2C D2C refers to sales models where companies sell products/services. B2B: relationships with other businesses, B2C: branding and customer experience, D2C: direct sales to consumers, bypassing retail channels and building direct relationships. In today’s competitive business landscape, it’s important for companies to understand the different sales models available to them. Three popular models are […]

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B2B Customer Experience Management

What is B2B Customer Experience Management Systems

Customer experience management systems help businesses improve customer satisfaction by tracking and analysing customer interactions providing valuable insights to optimise the customer journey and create a memorable experience that drives loyalty and revenue. B2b customer experience management is the entire buyer journey before, during, and after the purchase of a product or service. In CEM, […]

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