B2B

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B2B Customer Experience Management

What is B2B Customer Experience Management Systems

B2B customer experience management is the entire buyer journey before, during, and after the purchase of a product or service. In CEM, a business continuously gathers, analyzes, and acts on customer data in order to improve its customer experience. The business-to-business customer experience (b2b CX) is among the top priorities for most b2b companies today. […]

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