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customer experience management vs customer relationship management

CEM Vs CRM : Striving for Brand’s Online Success in 2023

Customer Experience Management vs Customer Relationship Management differs by customer-focused approach, buying behaviour insights, comprehensive tools and platforms to help companies manage customer relationships. Customer experience management (CEM) is the process of managing and improving the customer experience at every touchpoint in the customer journey and creating a positive and seamless customer experience that builds […]

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