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What is location based marketing

What Is Location Based Marketing in 2023: A Complete Guide

In today’s digital era, businesses are constantly exploring innovative ways to connect with their target audience. One such powerful approach is location-based marketing, which leverages user location data to deliver personalized messages and promotions. As we approach 2023, with mobile devices playing a crucial role in shopping and entertainment, the importance of location-based marketing continues […]

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D2C Trends

D2C Trends: Disrupting the Retail Industry

D2C trends have majorly transformed the retail industry disrupting traditional retail channels and provided new opportunities for brands to reach consumers directly. As a result of lower prices, convenient delivery options and a streamlined CX. These trends are able to bypass traditional retail channels and sell their products directly to customers online, which allows for […]

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D2C strategies

How D2C Strategies Can Benefit Your Retail Brand in 2023

D2C strategy refers to a business model where a company sells products or services directly to consumers bypassing intermediaries, through online channels or physical retail locations. Direct relationships with customers lead to increased engagement. In today’s digital age, the way consumers shop and interact with retail brands has evolved significantly. The rise of eCommerce and […]

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b2b b2c d2c

B2B B2C D2C Business Models: Difference with Examples

B2B B2C D2C refers to sales models where companies sell products/services. B2B: relationships with other businesses, B2C: branding and customer experience, D2C: direct sales to consumers, bypassing retail channels and building direct relationships. In today’s competitive business landscape, it’s important for companies to understand the different sales models available to them. Three popular models are […]

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difference between d2c and b2c

D2C vs B2C in 2023: What is the Difference

D2C vs B2C is the way products are sold and distributed. D2C companies have direct contact with consumers and control their own sales channels, while B2C companies rely on intermediaries to reach customers. In a D2C business model, a company sells its products or services directly to consumers without the use of intermediaries such as […]

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What is d2c

What Is D2C? 10 Things You Need to Know in 2023

What is D2C?   D2C stands for “direct-to-consumer”. It refers to a business model in which a company sells products directly to customers, bypassing traditional intermediaries like retailers or wholesalers and includes online sales through a website. D2C allows companies to save costs, build stronger customer relationships, have greater control, leverage e-commerce & technology, and […]

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