Digital commerce analytics is the process of collecting, analysing and interpreting data from digital commerce activities to gain insights and inform decisions. It enables companies to identify meaningful trends and other behaviour of their customers. Analytics for digital commerce is crucial for firms to know their customers and make wise choices. It helps businesses to […]
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Digital commerce insights refer to data and information that is gathered through digital channels and platforms, such as e-commerce websites and social media, and is used to improve the performance of a digital commerce business. This can include data on customer demographics, behaviours, sales trends, preferences, and interactions with the business, as well as data […]
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Digital commerce transformation is the process of transforming a company’s business model to be more digital. This process includes the use of digital technologies and data analytics to improve customer experience, increase revenue, and reduce costs. Digital transformation has gained considerable attention and popularity in recent years. Since the pandemic, how we shop has been […]
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Digital commerce refers to the act of buying and selling goods and services over the Internet without the involvement of a human being. The complete marketing, sales, and product delivery processes would be fully automated in digital commerce. Digital commerce is much more different than what it was a few years ago, in terms of […]
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Digital commerce vs E-commerce is a topic of frequent discussion because Digital commerce is the future of the evolving retail industry. Unlike brick-and-mortar stores, e-commerce services are accessible anywhere, and anytime in the world. Digital commerce is a strategy that provides customers with an engaging, interactive experience that enables them to buy products and services […]
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A digital commerce roadmap is a visual communication tool that communicates the platform’s vision, goals, and actions. Digital commerce platforms require consistent marketing, merchandising, and development initiatives to remain viable and grow. If a company has a strong roadmap, it will be able to continue delivering the kind of offerings people will continue to buy. […]
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Digital commerce optimization is a comprehensive approach to increase website appeals to visitors and convert them into customers easily. Your website should be designed to lead users toward a specific goal: buying your products or services. It’s all about tweaking your store’s performance and conversions to boost your sales. But how do you determine […]
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What is a Digital Commerce Platform? How Does it Work? A digital commerce platform is a software application that enables both parties to interact, such as the consumer and the seller. There are many types of digital commerce, including business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). The purpose of this platform is to provide consumers […]
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We live in an era of rapid change, and marketers need to prepare for anything new happening in the consumer market. Keeping up with these trends in retail is either an advantage or a disadvantage if you run a business. What will happen to the retail industry in 2023? The following are 5 of the […]
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How to Know Your Customer The first biggest challenge for all these retailers /multi brand outlets are getting new customers. COVID-19 has accelerated digital consumption habits so much that brands, retailers are witnessing significant disruptions. They now have to cope with the decade’s worth of change happening in a few short months. As a result, […]
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