Location based marketing is a powerful digital marketing strategy that uses a consumer’s geographic location. By harnessing the power of location-tracking technologies businesses can deliver highly targeted and relevant content and services. When a consumer is in a specific location, they will receive targeted advertising or information relevant to that area, for example, if a […]
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Location based marketing strategies are based on an evolving marketing strategy that is used by nearby businesses to alert its customers (via SMS) about offers based on their location to convert these customers and capture their attention. We search for locations almost 1/3rd of the time on our mobile devices. Our social media accounts are […]
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Location-based marketing targets consumers depending on their physical location and is used to send online or offline messages tailored to their needs. Let’s understand how brands leveraged location data with the help of Location based marketing examples. From discovery to purchase to engagement and retention, location-based marketing has demonstrated effectiveness across the customer lifecycle. It […]
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Types of location based marketing include geofencing, beacon marketing, geotargeting, and Geo-Conquesting. These methods use a consumer’s location to provide targeted and personalised marketing messages, promotions, deals, and offers. In the current digital age, location-based marketing has become an essential strategy for businesses to reach their target audience effectively. This type of marketing involves using […]
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Location based digital marketing is a type of marketing that uses the location of the user to deliver content. This form of mobile marketing sends messages, offers, and information to close-by customers using GPS and other location-based technologies. The use of location-based digital marketing has grown in recent years, with many companies using it as […]
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Designed to help retail businesses, Sekel Tech platform helps manage brands' online presence, store orders, and consumers' online to offline journey.
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