Retail customer experience management refers to the process of designing and enhancing customer journeys from the initial point of contact through post-purchase customer service. CEM is vital in retail, as it impacts loyalty, satisfaction, and sales. The retail industry is always looking for a simple and efficient way to streamline operations, provide a seamless customer […]

Customer experience management in retailing refers to the strategies and practices that retailers use to optimise the customer experience throughout the entire customer journey to create a positive brand image and drive sales and revenue. This can include everything from how customers interact with the retail brand online and in-store, to how they receive and […]