THE GROWING IMPORTANCE OF Organic Discoverability

The ratio of digital costs to conversions is increasing quarter after quarter, which is forcing brands to focus on organic discoverability to bring down the overall ratio of costs to conversions.

Brand Image Consistency @ Last Mile

Brands have come to learn that it’s equally essential to maintain digital communications at the store level to build trust at last mile.

Online To Offline SALES Attribution

With customers' ever changing behaviour, it is becoming increasingly crucial for marketers to get a clear indication of which online content is delivering sales. The desire now is that attributions do the same.