Unique tracking number per dealer
Each dealer location is assigned a unique, dynamically inserted phone number - so every call can be traced back to the specific listing, campaign, or search query that generated it.
IVR & Call Tracking
Every call tracked. Every offline touchpoint attributed.
A phone call is one of the highest-intent customer actions - and one of the hardest to attribute. Sekel's IVR & Call Tracking connects every inbound call to the GBP listing, digital campaign, or search query that triggered it, closing the gap between offline conversations and digital marketing performance.
The problem
Marketing analytics that only track clicks miss half the picture.
A customer finds you on Google, calls instead of clicking, and that conversion is invisible to standard marketing analytics. Without call tracking connected to the source that drove it, brands have no way of knowing which campaigns, keywords, or listings are actually generating phone enquiries.
How it works
From ringing phone to attributed, actionable data.
Every dealer gets a unique tracked number, and every call that comes through it is logged, recorded, and connected to marketing source data automatically.
What's included
Every IVR and call tracking capability. Built in.
1
Dynamic Number Insertion
Unique call tracking numbers per dealer, dynamically inserted based on the source that led the customer to call.
2
GBP Call Attribution
Every call made via a Google Business Profile is attributed directly back to that listing, integrated with the dashboard.
3
IVR Routing
Callers are routed automatically to the right location or department based on the number dialled.
4
Call Recording & Retention
Every call is recorded and stored for 90+ days, available for quality review, dispute resolution, or training.
5
AI Transcription & Summarisation
Calls are transcribed and summarised by AI in any language, making conversation content searchable and reviewable at scale.
6
Campaign Attribution
Calls are linked back to the specific digital campaign that triggered them, closing the loop on ad spend effectiveness.
7
Missed Call Alerts
Unanswered calls notify location teams instantly, prompting immediate follow-up before the lead is lost.
8
Call Analytics Dashboard
Call volume, duration, missed rate, and attribution reported by location - closing the online-to-offline loop.
WHO BENEFITS
Every role that relies on phone enquiries. One tracked truth.
From the marketing team measuring ROI to the dealer answering the call, everyone sees the same attributed data.
Brand Marketing Team
Sees which campaigns and listings actually drive phone calls, not just clicks - closing a major analytics blind spot.
Dealer / Retailer
Receives calls routed automatically to their location, with missed-call alerts ensuring no enquiry goes unanswered.
SEO / Digital Team
Uses GBP call attribution data to understand which local search efforts are generating genuine customer contact.
Quality / Compliance Team
Reviews call recordings and transcripts for quality assurance, training, and dispute resolution as needed.
Regional Manager
Monitors call volume, missed rate, and attribution across every location in their territory from one dashboard.
End Customer
Gets connected quickly to the right location, with no manual transfers or confusion about who they're speaking to.