Every digital touchpoint logged
Search activity, campaign clicks, GBP interactions, and IVR calls are all captured with source and location context from the first moment of engagement.
Real-Time Sales Conversion Analytics
From first search to final transaction - every step tracked.
Most local marketing platforms stop at impressions and clicks. Sekel's Real-Time Sales Conversion Analytics measures what happens after - footfall, location visits, transactions, and revenue - giving enterprise brands the closed-loop intelligence to optimise every part of the local customer journey.
The problem
Without closed-loop analytics, local marketing spend is an act of faith.
Standard analytics stop at the click. They can't tell you whether that click became a store visit, whether that visit became a sale, or which location and campaign actually drove revenue. Marketing teams are left justifying spend with engagement metrics that don't connect to commercial outcomes.
How it works
From first digital touch to final transaction - one continuous thread.
Every stage of the customer journey is logged and connected, so the full path from discovery to purchase is visible, not just fragments of it.
What's included
Every conversion analytics capability. Built in.
1
Search-to-Footfall Tracking
Connects digital search activity directly to in-store visits - the first link in a fully closed measurement loop.
2
Campaign Attribution to Revenue
Measures the commercial ROI of every campaign at the location level - not just clicks, but actual sales generated.
3
Location Performance Dashboards
Compare conversion rates across every location side by side, on the same standardised metrics.
4
GBP Call Tracking via IVR
Offline calls attributed back to the digital marketing action that triggered them, closing another measurement gap.
5
Real-Time Underperformance Alerts
Locations falling behind on conversion are flagged automatically, before the gap becomes a bigger commercial issue.
6
Executive Reporting
Board-level summaries of local commerce performance, ready for leadership review without manual compilation.
7
Full-Funnel Journey Data
A single, connected data thread from first search to final transaction - not fragmented reports across separate tools.
8
Region-Filterable Drill-Down
Drill from national performance down to region, state, city, and individual location in one interface.
WHO BENEFITS
Every role that needs to prove marketing ROI. One closed loop.
From the CMO justifying spend to the regional manager improving conversion, everyone works off the same connected data.
Brand Leadership / CMO
Gets board-ready reporting connecting local marketing spend directly to commercial outcomes, not vanity metrics.
Regional Marketing Manager
Sees which locations in their territory convert well and which need intervention, using the same standard metric.
Digital / Performance Team
Optimises campaign spend based on actual revenue impact per location, not just click-through rate.
Dealer / Retailer
Understands which local marketing efforts are actually driving footfall and sales to their specific location.
Finance Team
Validates local marketing budget allocation against measurable, transaction-level commercial return.
Operations Team
Sees content that's both consistently on-brand and genuinely relevant to the specific location they're engaging with.