How it works

Straight-Through Processing (STP) Automation

No more manual errors. No more guesswork. Just results.

Sekel Tech's STP Automation transforms complex retail operations into intelligent, rule-based workflows. Set your own business rules-like alerting sales heads for negative reviews, stopping supply after 90 days of non-payment, or sending legal notices automatically.

From inventory, pricing, lead management, and campaigns to billing and legal alerts-everything runs in real time based on your conditions.

STP Automation Visual

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Key Capabilities of Sekel's STP Automation

Inventory Sync & Alerts

Auto-pause listings when stock drops below a threshold and notify suppliers instantly.

Dynamic Pricing & GST Rules

Apply location-based GST (CGST/SGST/IGST) and adjust prices based on demand.

Smart Lead Routing

Assign leads in real-time based on channel, score, or value before they go cold.

Campaign Auto-Optimisation

Shift ad budgets dynamically between Google, Meta, and others based on CTR or conversion rates.

Auto Review Handling

Flag 1-to-2 star reviews instantly and trigger customer support.

Billing Automation

Apply bulk order discounts, retry failed payments, and sync GST across platforms.

Store Locator Rules

Show stores with stock or ongoing promos based on the user’s GPS location.

Microsite / Website & Social Page Content Customization

Set smart rules to auto-customize content and offers-post viral content without running separate ads.

Multi-Warehouse Logic

Auto-fulfill orders from secondary warehouses if the primary is out of stock.

Where Retail Breaks Down - and How Sekel Fixes It Fast

Retail today is chaotic. Here's where most businesses fall apart:

Stressed retail worker facing operational issues

Manual entry eats up hours
Inventory mismatches lead to out of stock errors
Leads get cold before teams follow up
Campaigns burn budget with poor targeting
Bad reviews get ignored
Billing issues cost you money & trust

Why Automation Isn't Optional Anymore - It's a Retail Essential

In today's hyper-dynamic environment, every second matters.

Speed

Real-time stock sync, instant lead routing, and dynamic pricing updates.

Smarts

First-party cookies and behavioral data power intelligent follow-ups and campaign decisions.

Scalability

Update 100+ listings, prices, stores, or messages with one single rule.

Consistency

Ensure accurate, synchronized updates across Google, Meta, store microsites, CRMs, and offline systems.

With Sekel, your entire retail ecosystem stays in sync from discovery to doorstep.

Lead Management Session

Smarter workflows. Happier customers. Measurable growth.

From search to sale to service - Sekel Tech automates what matters most.

Supercharge Your Hyperlocal Strategy Today!

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