Unified Data Platform
Empowering Your Insights with Data Fusion
Discover the potential of your retail business with Sekel Tech’s Unified Data Platform. Easily access, consolidate, and utilise data from your existing systems to enhance discovery and engagement. Experience enhanced content freshness and user interaction, leading to increased conversions and sales.
Data Platform Features
Data Integration
Sekel Tech seamlessly integrates with various data systems, creating a streamlined, collaborative environment.
Automation
Utilising technology to automatically process or manage data without manual intervention.
Data Activation
Using collected data to drive actions or decisions in marketing or business operations.
Role Based Access
Granting permissions to data and systems based on an individual's job role or responsibilities.
Cloud-Based Infrastructure
Utilising online servers and systems for data storage and operations, instead of on-site physical hardware.
Security & Compliance
Refers to measures and protocols in place to protect data and ensure adherence to relevant laws and regulations.
Core Functions of Sekel CDP
- Marketing
- Sales
- Service
Retargeting Tools
Automation Tools
Analytics Tools
Data Collection and Integration
Sekel collects data from multiple sources and integrates it seamlessly for a holistic customer view.
Compliance and Security
Sekel CDP ensures compliance with regulations through automated data protection measures and robust security.
Segmentation and Audience Building
Sekel allows you to create detailed customer segments based on various attributes and behaviours.
Analytics and Reporting
Robust analytics tools for gaining insights into customer behaviour, campaign effectiveness, and ROI. These insights are invaluable for refining marketing strategies
Data Storage and Organization
Sekel efficiently manages structured and unstructured data, organising it into complete customer profiles.
Scalability and Flexibility
Sekel CDP adapts as your business grows, offering dynamic scalability.
Real-Time Data Access and Updates
Sekel enables real-time access to customer data for timely responses to interactions.
Cost-effectiveness and ROI
Gain valuable insights into customer behavior, campaign effectiveness, and ROI with our robust analytics tools. Use these insights to refine your marketing strategies.
Investment Focus for Long-Term Effect & Domain Authority
01
Data Collection Process
Data is collected from a variety of sources, including hyperlocal data sources, physical sales channels, and other CDP routine data collection processes.
02
Sekel Data Cleaning Process
Data is cleaned and prepared to ensure that it is consistent and accurate. Our Algorithm updates all the data of repeat customers by engaging across touchpoints in real time.
03
Data Integration
Data from different sources is integrated into a single view of the customer.
04
Data Storytelling
Visualisation of data is utilised to generate reports and dashboards, facilitating the extraction of actionable insights.
Sekel CDP Helps Brands Overcome Digital-to-Physical Customer Journey Mapping Gaps
Digital-to-physical customer journey mapping is essential for businesses aiming to elevate the customer experience. Sekel’s CDP delivers the crucial insights and tools that brands require to enhance interactions across all channels.
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