Privacy

1. Introduction

At Sekel Tech, your privacy is our priority. This Privacy Policy explains how we collect, use, share, and protect your personal and business information when you interact with our platform.Sekel Tech powers Hyperlocal Discovery and Order to cash experiences through tools such as our Unified Dashboard, SellrApp, third-party integrations, and proprietary technologies.

This policy applies to:

• Merchants, Dealers, Brands and Users using Sekel Tech platform
• End Users (Customers) discovering or transacting with brands and stores through our ecosystem.
• Partners including resellers, channel partners, and affiliates.
• Unknown Visitors , whose interactions are tracked via first-party cookies.
• Third-party service providers such as publisher partners, telecom services, logistics, payment gateways, and data validation partners/services.

We may update this Privacy Policy periodically. Material changes will be communicated either via email, your dashboard, or public notice on our website.

2. Information We Collect

We collect information to facilitate you to connect with the reasonably relevant hyperlocal business

3. Category-Specific Data Collection

4. Purpose of Collecting Information

Sekel Tech collects personal and business data to:

• Connect customers with verified dealers and local businesses
• Display brand-authorized listings and pricing
• Enable secure transactions and logistics fulfillment
• Validate warranty claims and support return processes
• Support billing, taxation, and reconciliation activities
• Detect fraud, manage compliance, and protect brand integrity
• Help businesses improve visibility and performance using data insights
• Provide, maintain, and improve our services
• Send you technical notices, updates, security alerts, support messages, and respond to your comments, questions, and customer service requests

5. Legal Basis for Processing (EU/EEA)

For users in the EU/EEA, we rely on the following legal bases under the General Data Protection Regulation (GDPR):

• Consent - for marketing and non-essential cookies
• Contractual Necessity - to provide services, perform any contractual obligations
• Legal Obligation - tax or regulatory reporting
• Legitimate Interests - service improvement, fraud prevention

6. Document Validation and Security

Where required, we collect and validate customer or merchant documents to:

• Identity verification
• High-value transactions
• Warranty processing
• Reseller or partner validation

If documents are stored securely with encryption in transit and at rest, accessible only to authorized personnel.

7. Billing and Transactions

Billing is processed via PCI-DSS compliant third-party payment gateways.

• Merchants access invoices and transaction history via the dashboard
• End-user transactions are handled by secure, integrated payment gateways
• Subscription details and auto-renewals are clearly communicated and manageable from account settings

8. Logistics and Fulfillment

To power end-to-end commerce, we integrate with logistics and shipping providers. We collect and share:

• Pickup and delivery addresses
• Contact details for shipment updates
• Order details for tracking and fulfillment

9. Cookies and Tracking Technologies

We use cookies to improve service functionality and user experience.

Types of Cookies:

• Essential Cookies : For login, security, and core functions
• Performance Cookies : For faster load times and platform optimization
• Analytics Cookies : To analyze user behavior and improve UI
• Social Media Cookies : For sharing and engagement features

We provide a cookie consent banner where legally required. You can manage cookie settings in your browser.

10. Data Sharing with Third Parties

We may share your data with:

• Logistics Partners
• Payment Gateways
• KYC/Verification Providers
• Affiliate/Reseller Partners (under NDA)
• Cloud & Analytics Providers (e.g., AWS, Google)
• Publisher Partners
• Telecom Partners

We do not sell your personal data.

11. Data Retention

We retain data only as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

• Data is securely deleted or anonymized once no longer required

12. Your Rights and Choices

You have the right to:

• Rectify - Correct incorrect/incomplete data - Data Rectifier
• Erase - Request deletion (where applicable) - Data Erasure
• Restrict - Limit how we use your data as per the consent given

We may request identity verification.

13. Data Security

We use strong security measures to protect your data:

• Encryption (at rest and in transit)
• Role-based access controls
• Multi-factor authentication
• Regular audits and penetration testing
• Compliance : GDPR, ISO 27001, SOC 2

14. International Data Transfers

If your data is transferred outside your jurisdiction:

• We use Standard Contractual Clauses and other legal mechanisms to ensure protection.
• Transfers are made only to jurisdictions with adequate data protection standards.

15. Children's Privacy

Our platform is not intended for users under 16 years of age.

We do not knowingly collect data from children. If you believe a child has provided us data, contact us to request deletion.

Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact:

• Email: info@sekel.tech
• Phone: 07942569371
• In-platform: Help resources, documentation, and FAQs
• Support Portal: support@sekel.tech

Please provide details in your communication to help us assist you efficiently. For brand-specific requests, you may contact the relevant brand or their dealers directly.