Set the planogram or rollout standard
Upload the approved display layout or POSM standard once, so every outlet in the rollout is measured against the exact same benchmark.
Orchestration and Planogram Compliance
You paid for the dangler. Did it actually go up?
Marketing spends on schemes and POSM. Sales promises they will be executed. Nobody can prove what actually happened at the shop counter. Sekel orchestrates every rollout across the network and verifies planogram compliance with photo evidence, so spend and execution finally match.
The problem
Budget spent at HQ. Execution invisible at the counter.
A brand pays for danglers, glow signs, and in-store displays across hundreds of outlets. The material gets sent out. What happens after that is a black box. Some outlets put it up. Some don't. Some put up last quarter's material. Nobody at HQ finds out until a competitor's audit or a customer complaint reveals the gap, long after the campaign budget is spent.
How it works
From approved standard to verified execution, everywhere.
The same rollout logic runs whether it's a single scheme in one city or a national planogram refresh across thousands of outlets.
What's included
Every orchestration and compliance capability. Built in.
1
Planogram Compliance Verification
Check field-captured display images against the approved planogram, and get a clear pass or fail for every outlet.
2
Scheme and POSM Execution Tracking
Verify that danglers, glow signs, posters, and other point-of-sale material are actually placed, with photo proof attached to every claim.
3
Multi-Location Campaign Orchestration
Launch a rollout to hundreds or thousands of outlets in one action, with sequencing and dependencies built in for phased campaigns.
4
Visual Compliance Scoring
Every outlet gets an automated compliance score based on captured images, comparable across regions and campaigns.
5
Competitive Merchandising Capture
Reps capture competitor POSM and promotions during the same visit, giving you a live read on the market alongside your own compliance data.
6
Rollout Sequencing and Dependencies
Stage a rollout region by region or tier by tier, with the next phase only unlocking once the prior one is verified complete.
7
Non-Compliance Escalation
Failed compliance checks trigger an automatic re-visit assignment, so gaps get closed instead of quietly disappearing into a report.
8
Execution ROI Reporting
Connect scheme and POSM spend directly to verified execution rate, so marketing budget and on-ground reality finally match up.
WHO BENEFITS
Every role that pays for or verifies execution.
From the team funding the campaign to the outlet putting it up, everyone works off the same verified record.
Brand Marketing Team
Sees exactly how much of the scheme and POSM spend actually reached the shop counter, campaign by campaign.
Trade Marketing Manager
Launches a planogram or POSM rollout to the whole network in one action, and tracks compliance without chasing regional teams.
Regional Sales Manager
Gets automatic alerts on non-compliant outlets in their region, before the quarterly review surfaces the problem.
Field Sales Officer
Captures execution proof as part of the normal visit flow, with no separate reporting step required.
Finance / Operations
Ties scheme spend to verified execution rate, turning a soft marketing cost into a measurable return.
Distributor / Dealer
Gets clear rollout instructions and a compliance record that protects them when execution is genuinely done right.