Why Digital Commerce Platforms are Important for Your Brand?

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Nowadays, Digital Commerce appears to be very different from what it was a few years ago. It now has a brand new appearance with many more considerations and steps to offer.
The term digital commerce refers to the buying and selling of goods and services online without the involvement of a human being. Digital commerce would be eCommerce if the entire process of marketing, sales, and product delivery were fully automated.

It offers convenience and other advantages that physical retail locations can’t match, such as 24/7 access and no crowds, traffic, or parking headaches. The platforms that enhance capability and reduce costs.

In this article, we will discuss what a digital commerce platform is, its importance, and the top five platforms for any business serious about digital commerce.


What is a Digital Commerce Platform?


A digital commerce platform is a core piece of technology that enables customers to buy goods and services using an interactive and self-service interface. It provides customers with the information they need to make informed purchase decisions and presents price-priced orders for payment based on rules and data

Digital Commerce platforms enable businesses of any size – small, medium, or large – to manage their websites, marketing, sales, and operations. Digital commerce platforms such as Sekel Tech combine powerful digital commerce features with integrations with common business tools – allowing businesses to centralise their operations.


Importance of Digital Commerce Platform


Any online business, whether B2B or B2C, requires digital commerce platforms to share and sell products online to a wide pool of potential customers. By using an effective platform, you can streamline your company’s interactions with clients, employees, and customers.

Choosing the right platform depends entirely on how the platform can address the day-to-day challenges your business faces. Because Digital commerce is the future and is demanded by time, businesses, and customers. Here are some points that showcase the importance of digital commerce platforms today.


  • Streamlined processes – It’s possible to predict a consumer’s next logical need and provide the answer to that need to convert them into customers. The most effective commerce platform has the ability to predict a consumer’s next logical need and provide the answer to that need with specific content. In many ways, digital commerce is marketing automation at its best. 


  • Easy to use for users – You and your consumers will enjoy using a well-designed and well-developed platform. When you don’t have to spend your day guiding customers through what should be a process, your life will be much more enjoyable. Choose a product that scores high on Ease of Use or you won’t regret it.


  • Deliver a better customer experience – The platform delivers a personalised customer experience that leads to increased revenue and repeats business. In addition to improving the consumer experience, every process is optimised to ensure a satisfying customer experience.


  • Provide more security – If you run an online store, you are dealing with sensitive information, like customer addresses, credit card numbers, and other payment information, so it is your responsibility to handle it safely. In that case, a commerce platform to ensure that your clients continue to shop safely will keep your customer’s information secure. 


The Top Five Digital Commerce Platforms


Here, highlight the features, performance, ease of use, and integrations of the top platforms. Learn which platform meets your needs, performs well, and gives you a competitive edge.


  1. Sekel Tech – Sekel Tech is one of the best digital commerce platforms. It offers a suite of easy-to-use, rich content generation and distribution tools to help brands to manage their online presence, store orders, and the journey of consumers from online to offline. It provides customers with relevant information about buying decisions and presents fully priced orders for their payment based on rules and data. 


Sekel Tech also provides order management, commerce personalization with AI, and globalisation solutions for international businesses, among others. Sekel Tech’s beginner-friendly interface and wide selection of mobile-friendly and responsive digital commerce templates allow users to build, maintain and manage comprehensive, professional digital commerce websites without a touch of a single line of code. 

A key part of Sekel Tech’s business model is to help business owners succeed in the competitive digital commerce market. As a leading digital commerce platform, Sekel Tech also offers a comprehensive solution for online retailers. A number of online shops use it to display and sell their products.

Features –

  • 1st Party Cookies Data
  • Content Management
  • Personalised Alerts & Recommendations
  • AI-powered Retail
  • Customer Relationship Management


  1. SAP Commerce Cloud SAP commerce cloud solution designed for enterprises that have advanced use cases in B2B, B2C, and B2B2C. With this solution, users can create exceptional, hyper-personalised omnichannel experiences with even the most complex catalogues, products, and configurations. A comprehensive and powerful B2B commerce capability is also offered with the solution. This solution offers a trusted e-commerce platform that allows users to innovate at scale and use enterprise-wide data to serve their customers better. 


By providing a smooth customer experience from search to purchase this solution can help ease the buying process. Self-service capabilities and AI-driven merchandising, guided selling, assisted service, and smart chatbots make it simpler for customers to buy, while driving more profit.

SAP Commerce Cloud enables users to guarantee customer loyalty by offering meaningful experiences anywhere, anytime, and on any device due to its scalability and reliability. Offering a deep, real-time understanding of customers based on powerful e-commerce agility.

SAP Commerce Cloud Features – 

  • Content Management
  • Inventory Tracking
  • Data Security
  • Customer Touch Points
  • Customer Relationship Management

  1. Bigcommerce – BigCommerce is a leading SaaS-based commerce platform for helping businesses of all sizes build, innovate, and grow on the web. With enterprise-grade functionality, customizable features, and performance at the fingertips of merchants, BigCommerce leads the open SaaS market. 


BigCommerce has conversion tools that make it possible for companies to grow twice as fast as they would if they did business offline. Multichannel marketing helps direct more visitors and convert more visitors into customers. SEO conversion tools, UPS label printing and digital wallets allow users to maximise their revenue and conduct business more efficiently.

Besides offering solid mobile e-commerce, BigCommerce has many customizable features. The company supports accelerated mobile pages (AMP) natively. Their CSS/HTML styling and simple product listings and checkout process help their customers create a custom shopping experience based on their brand and align their e-commerce website with their branding. 

BigCommerce Features –

  • Data Security
  • Inventory Management
  • Data Import/Export
  • Customer Relationship Management
  • Mobile Commerce


  1. Shopify – The Shopify platform powers over a million commerce sites. Probably the best platform for small businesses interested in establishing a digital store is Shopify. An assistant from Shopify helps users to set up a website and guides users through the basics, which include customising the store, adding products, and establishing payment. This platform drives millions of businesses across the world. It’s the ultimate commerce platform for starting, running, and growing businesses.


This platform lets anyone easily sell online, off-line, or at a retail store. It provides a professional online storefront, merchant services for accepting credit cards, and POS applications to manage retail sales.

In addition to mPOS functionality, Shopify offers inventory management capabilities that can be connected to an e-commerce store so users can see their actual assets’ inventory and sales data. Also included are store management features such as reporting, analytics, staff management, order tracking, and customer management.

Shopify Features –

  • Multi-Channel Marketing
  • Promotions Management
  • Inventory Management
  • Mobile Commerce
  • Customer Relationship Management


  1. Magento – Magneto is a powerful e-commerce platform. Developers built it using open-source software. This enables its users to customise their online shops without compromising the shopping experience. Additionally, Magento provides a variety of useful tools and features. The tools include marketing, SEO, and catalogue management.


This platform enables businesses to run smoothly from moment to moment, along with offering all the tools users need to grow sales, efficiency, and inventory tracking. The platform has the capacity to adapt well to changes and can be customised to meet shop owner’s needs.

Overall, any size store can use the platform. Whatever your business size is, Magento offers both a free Magento Open Source version and a feature-rich Magento Commerce version, so users can expand and evolve as their business grows. As businesses grow, they often need to change platforms.

Magento Features –

  • Data Security
  • Inventory Management 
  • Email Marketing
  • Cataloguing/Categorization
  • Customer Relationship Management


In the end, there is no one-size-fits-all platform, only the solution that properly suits your business. It is important to note that every company has different priorities when it comes to digital commerce features, such as dropshipping capabilities or a user-friendly interface, so the right platform for you will be the one that meets your specific needs.


Take Advantage of Sekel Tech’s Digital Commerce Platform


Sekel Tech is a powerful platform that allows companies to use first-party data such as web or mobile app behaviour, in-store or call centre interactions, purchase history, and loyalty status to create customised advertisements.This helps to provide the ability to analyse customer data across touchpoints allowing marketers to gain a complete view of the buyer journey and improve their overall marketing efforts.

Through Sekel Tech’s robust platform, you can sell directly through your website, at your retail store, on social media and third-party marketplaces, and anywhere else you like also, you can make the best marketing and development decisions for your business.

The customer service at Sekel Tech is quite good, especially when you consider how effective their results are. They are available 24/7 and the experts seem knowledgeable and committed to solving users’ problems. The advantages of an open-source platform coupled with the ease of use of a SaaS platform make Sekel Tech the perfect fit for any type of business.