How Sekel Solves Big Challenges Faced by Retailers in 2025

Challenges faced by retailers include understanding customer preferences, driving local engagement, and sustaining business growth. With rising digital competition, retailers need innovative solutions to attract, engage, and convert customers effectively.

2025 is set to be a turning point for retailers, with rising customer expectations for personalized experiences and the growing influence of digital aggregators reshaping the competitive landscape. Retailers must adopt smarter, faster, and more personalized strategies to stay ahead.

In today's fast-evolving digital landscape, retailers are grappling with the growing demand for personalized shopping experiences and quick customer responses. With digital disruptors and aggregators reshaping the retail market, businesses need innovative solutions to stay competitive. Sekel Tech’s Hyperlocal Discovery & Omni Commerce Platform empowers retailers to overcome these challenges by helping them know, engage, and grow their customers — all through one seamless AI-powered solution.

In this blog, we explore how Sekel Tech addresses three big challenges faced by retailers in 2025:

- How to Know Your Customers

- How to Engage with Your Customers

- How to Grow Your Customers

Let's dive into how Sekel Tech's advanced tools and intelligent platform help businesses thrive in the hyperlocal digital world.

How to Know Your Customers

Understanding your customers is the first and most crucial step toward business success. However, with rapidly changing customer behaviours, knowing your audience beyond surface-level information is a major challenge for retailers.

Sekel Tech helps businesses gain deep customer insights by gathering first-party data through every interaction, both online and offline. This enriched data empowers retailers to:

- Identify customer demographics like name, phone number, and email

- Understand customer purchase behaviour and preferences

- Track customer visit patterns with local intelligence

- Measure customer satisfaction through Net Promoter Score (NPS) surveys

- Analyse ROI from store visits, calls, and purchases

With Sekel Tech's AI-powered data intelligence, retailers can confidently know who their customers are, what they want, and why they choose their business over competitors. In the era of data privacy, where third-party cookies are being phased out, Sekel Tech's first-party data approach makes it a futuristic and indispensable solution for businesses looking to build trusted customer relationships.

Discover how Sekel Tech empowers retailers to elevate local discovery, enhance customer engagement, and drive demand with its AI-powered hyperlocal solution.

👉 Watch the video to see how Sekel simplifies customer acquisition through advanced discovery tools. "Elevate Discovery, Enhance Engagement, Drive Demand!"
 

How to Engage with Your Customers

Today's customers expect quick, personalized, and dynamic engagement from brands before making purchase decisions. The rise of hyperlocal searches means customers are looking for instant answers and seamless interactions at the last mile.

Sekel Tech’s Dynamic Engagement Commerce helps retailers engage with customers in real-time across various touchpoints:

- Cloud Telephony for local store discovery

- Voice-to-Text and Text-to-Voice content for user-generated content creation

- AI-powered sentiment analysis to improve customer service

- Lock screen notifications to deliver personalized offers

- Ticketing and call centre dashboards for structured query resolution

By delivering relevant and contextual content at the right time, Sekel Tech helps retailers build lasting customer relationships and enhance the overall shopping experience.

Retailers and distributors often struggle with fragmented customer interactions and inconsistent digital leads.

Sekel Tech's Dynamic Engagement Commerce helps businesses streamline lead management, ensuring seamless customer communication at scale.

👉 Watch this video to understand the top challenges faced by dealers and how Sekel solves them. "What Are the Biggest Challenges Dealers and Distributors Face with Digital Leads and Sales?"
 

How to Grow Your Customers

Growing customers goes beyond just retaining existing customers — it’s about attracting new customers and driving more footfalls consistently. Unlike traditional CRMs that focus on customer retention, Sekel Tech’s AI-powered CRM helps retailers acquire new customers at scale.

With Sekel Tech’s Discovery Commerce solutions, retailers can:

- Get discovered on Google Search, Google Maps, and GBP listings.

- Build store-specific microsites with smart product catalogues

- Launch geofenced offers and deals

- Enable Buy Online, Pickup in Store (BOPIS) and Store-to-Door delivery services

- Automate product catalogue updates with AI-powered schema generation

Additionally, Sekel Tech’s QR code-enabled engagement and AI-driven NPS surveys help retailers measure customer satisfaction and encourage repeat purchases.

👉 Watch Now to See How Sekel Bridges the Gap Between Online Discovery and Offline Purchases! "Sekel Tech's Hyperlocal Solution Navigating Challenges in the Era of Online-to-Offline Retail"
 

Sekel Tech's scalable solutions cater to both small retailers and large enterprise brands, providing customized tools that grow with your business needs.

Discover more valuable insights with this enlightening article, “Sekel Tech’s Rakesh Raghuvanshi on building trust online with hyperlocal engagements”, which offers a wealth of information to expand your understanding.

Frequently Asked Questions (FAQs)

1. How do you overcome retail challenges?

Retail challenges can be overcome by leveraging data-driven insights, engaging customers through personalized interactions, and implementing AI-powered solutions like Sekel Tech’s Hyperlocal Discovery & Omni-commerce Platform.

2. What problems do the retailers face while doing trade?

Retailers face problems such as understanding customer preferences, inconsistent business information across platforms, low local visibility, and ineffective customer engagement strategies.

3. How does Sekel Tech's platform ensure accurate and consistent business information online?

Sekel Tech ensures data accuracy and consistency by providing automated data synchronization and real-time updates across all integrated platforms. Any modifications made within Sekel Tech’s dashboard instantly reflect across search engines, directories, and social media channels. By eliminating duplicate listings and rectifying outdated information, Sekel Tech safeguards a business’s credibility, preventing SEO dilution and enhancing search engine trust signals.

4. Can Sekel Tech assist in managing and optimizing business listings across various platforms?

Yes! Sekel Tech automates the synchronization of business information across major platforms like Google My Business, Apple Maps, Bing Places, Facebook, and other directories. This prevents inconsistencies, ensures accuracy, and helps businesses maintain a strong online presence. With AI-driven automation, Sekel Tech minimizes manual efforts, keeping listings updated with real-time changes in store hours, promotions, and location details.

5. What strategies does Sekel Tech employ to ensure businesses appear in "near me" searches?

Sekel Tech employs a multi-faceted approach that includes hyperlocal SEO, geofencing, and AI-driven content recommendations. By integrating geo-targeted keywords and optimizing store locator pages, Sekel Tech ensures that businesses are highly relevant in "near me" searches. The platform also boosts local visibility by leveraging AI to tailor content based on a user's search intent and location, increasing the chances of appearing in top search results when potential customers are nearby.

Conclusion

The challenges faced by retailers in 2025 demand smarter, faster, and more personalized solutions to thrive in an increasingly competitive market. Sekel Tech’s Hyperlocal Discovery & Omni-commerce Platform not only helps businesses overcome these challenges but also empowers them to know their customers deeply, engage them meaningfully, and drive consistent growth — all through one seamless, AI-powered solution.

Whether you're a local retailer or a multi-location enterprise brand, Sekel Tech’s scalable and customizable solutions are designed to future-proof your business and deliver quality leads that convert into sales.

Ready to unlock your store's hyperlocal potential?

👉 Book Your Free Demo Today!

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