Importance of Reviews and Ratings in Hyperlocal

Reviews and Ratings are like word of mouth in the online world for local commerce. Customers look for negative reviews to see how the retailers or the brands respond at the store level for other customers to gauge their customer service quality. Then, they visualise themselves in the different customer’s shoes to evaluate how that situation got resolved, if not whether it ever got resolved. Therefore, optimising your Google My Business profile is a big part of local SEO success. Here are four significant points to consider to boost your Google My Business presence.

How are you leveraging your local business responses to Google My Business reviews and taking full advantage of the new Google My Business (GMB) to get a leg up on your competitors?