Location based Digital Marketing: Integrating Content in 2024

Editor’s Note: This post was originally published in Oct 2022 and was updated in Jan 2024 for accuracy and comprehensiveness.

Location based digital marketing is a type of marketing that uses the location of the user to deliver content. This form of mobile marketing sends messages, offers, and information to close-by customers using GPS and other location-based technologies.

The use of location-based content marketing has grown in recent years, with many companies using it as a way to reach their target audience more effectively and efficiently, even though many businesses operate remotely and employees can virtually be present anywhere at any time with the help of location based social media marketing.

This is a comprehensive guide to the future of location-based marketing. It provides a framework for understanding how digital content can be used to create personalized, relevant, and engaging experiences for consumers.
 

What is the Location Based Digital Marketing

Location based digital marketing is a form of digital marketing that uses the location of the user to deliver content. It is a form of mobile marketing that uses GPS and other location-aware technologies to provide information about products and services to customers who are in close proximity. This type of marketing is very effective for small businesses because it allows them to reach customers in their own neighborhoods, cities, or even countries.

Location based marketing can be used for many different purposes. For example, it can be used to promote a new store opening or the latest product launch. It can also be used to promote a sale at nearby stores and restaurants, or it can even be used as an emergency notification system during natural disasters.
 

Growth of Digital Content Marketing

Digital content marketing is one of the most significant trends in marketing. It has been a trend for quite some time now and it is likely to continue to grow in the future. It is growing at a rapid pace. There are many reasons for this growth. The most important one is the increasing number of internet users worldwide.

The digital world has changed the way people interact with brands. It is now easier for companies to reach their target audience through various digital channels. In an age where customer engagement is a key metric for success, location based content marketing has become a popular marketing strategy among companies.

Currently, 5.03 billion people around the world use the internet – equivalent to 63.1% of the global population. Globally, the number of internet users has grown by almost 180 million in the last 12 months, according to the latest data.

Another reason for the growth of digital content marketing is that it’s easier than ever to create content for the internet and distribute it online. Finally, we can’t forget about social media platforms like Facebook and Twitter which have been around since 2004 and 2006 respectively.

The growth in digital content marketing can be attributed to how it has evolved from just being an advertising medium to becoming a means of communication with customers. Digital content marketing encompasses a variety of channels such as social media, blogs, videos, mobile apps, and much more.
 

Importance of Location Based Content Marketing

Location based content marketing is a marketing strategy in which marketers use location-based content to provide information relevant to the user’s location. This type of marketing has been growing in popularity as it provides an effective way for businesses to connect with consumers.

The process of creating and distributing location based content can be broken down into three steps:
 

1) defining the target audience,

2) identifying the best Location-based marketing platform, and 

3) creating and distributing the content.

This type of marketing can be used by small business owners as well as large corporations. The ability to reach potential customers within a certain radius makes this an attractive strategy for many companies.
 

The Market Size of Location Based Digital Commerce

Smartphone and internet penetration have increased in recent years. With the ‘Digital India’ program, the number of internet connections increased to 830 million in 2021. A total of 55% of internet connections were in urban areas, with 97% being wireless. A billion smartphones are expected to be in use by 2026. By 2030, India’s digital sector is expected to reach US$ 1 trillion.

Indian e-commerce has grown rapidly due to the rapid growth of internet users and smartphone penetration. Business-to-business (B2B), direct-to-consumer (D2C), consumer-to-consumer (C2C) and consumer-to-business (C2B) have all been transformed by India’s e-commerce sector. Recent years have seen tremendous growth in D2C and B2B segments. By FY27, India’s D2C market will reach US$ 60 billion. By 2030, the e-commerce market will reach US$ 350 billion, and will grow by 21.5% to US$ 74.8 billion by 2024.
 

Volumes of Search for Local Business

Local search marketing is a trend that has been growing for the past few years. This means that more and more people are looking for more information about local businesses on their mobile phones. The number of searches for local businesses has increased by 40 to 45% in the last year alone. It’s predicted that this number will keep increasing and will go up to 61% by 2024.

A lot of people don’t know this, but when you search for local businesses on your phone, you’re usually searching in Google Maps rather than Google Search. This is because Google understands that people want to find out where they can go to find what they need as quickly as possible, so the search engine tries to assist them by providing a map-based result.

The rise of location-based content marketing has been a boon for local businesses. With the advent of smartphones, there is now a higher need for local businesses to market themselves on the internet. The search volume on Google has also increased with more people looking for local businesses in their proximity.

Sekel Tech’s Location-based content marketing is the most popular platform that has enabled people to find any kind of business they are looking for. This has provided an opportunity for local business owners who want to reach out to more customers in their locality and beyond.
 

Why Only Digital Brands Are Now Investing Big in a Physical Store for Location-Specific Traffic

Physical stores are becoming a vital part of marketing and branding for digital brands. The reason is that the physical store is the only way to provide a personalized experience to consumers.

The trend of investing in physical stores is not new. In fact, it has been around for quite some time. However, in the past few years, digital brands have started to invest big in physical stores as well. This is because they are now realizing that location-specific traffic can be a great way to reach their target audience and convert them into customers.

Location based social media marketing is an emerging trend. Brands are now investing more in physical stores to cater to location-specific traffic. This has been made possible because of the availability of location-based data that digital marketers can use for targeting.

There are many advantages of using physical stores for location-specific traffic. One advantage is that it helps brands in catering to local customer needs, which may not be met by online retailing or social media marketing. It also provides a better customer experience and helps in creating a personal connection with customers.
 

Advantages of Location Based Social Media Marketing

Social media is a powerful tool for location based marketing. It can be used to create awareness about the location, increase footfall and drive sales. Location based social media marketing enables marketers to connect with consumers in their area and provide them with local information that they are interested in.

1. Lead Generation and Conversion Optimization

Share your products on social media to increase sales, lead generation, and conversions, as you are advertising to people who have already chosen to engage with you. A strong strategy is needed for lead generation in marketing. To attract new prospects for your business, social media lead generation utilizes the benefits of social media platforms. The goal of social media lead generation is to capture qualified leads on your brand’s social media platforms and turn them into customers.

2. Increased Brand Awareness

Do you find it difficult to create awareness for your brand? The use of social media is a great way to spread the word. There is no doubt that brand awareness is crucial to the growth of your business. Location-based Social media is the only tool that can help you achieve this growth.

3. Build Relationships with Your Customers

You can build lasting relationships with your social media followers by connecting with them and engaging with them. Interact with them on your posts, respond to their comments and questions, and provide them with any assistance they may need. Also, you can ask your followers questions about your products, and their pain points, or create giveaways to demonstrate your appreciation for their feedback.

4. Optimized Search Engine Rankings

The use of social media might bring some traffic to your website, but to see significant results it takes more than that. Getting traffic to your business website requires search engine optimization in order to achieve higher page rankings.

Overall, Location based social media marketing is a powerful tool that businesses can use to reach their target audience effectively. By leveraging the power of social media platforms and using location-based data, businesses can create engaging content and promotions that are relevant to their audience's location. This approach can increase engagement, drive traffic to physical stores, and boost brand awareness.
 

Frequently Asked Questions (FAQs)

1. What is Location-Based Social Media Marketing?

Location-based social media marketing is a strategy that uses the location data of users to target them with personalised content and advertisements based on their geographic location.

2. What are Location-Based Marketing Tools?

Location-based marketing tools include geofencing, beacons, and proximity marketing, which allow businesses to reach potential customers in specific locations or within a certain radius.

3. What is Location-Based Marketing in Digital Marketing?

Location-based marketing in digital marketing is the practice of using location data to target potential customers with personalised marketing messages based on their geographic location.

4. How do Location-Based Services Work?

Location-based services work by using GPS or other location technologies to track the physical location of a user's device and provide them with relevant information or services based on their location.

5. What are the Objectives of Location-Based Services?

The objectives of location-based services include providing personalised experiences to users, increasing engagement and loyalty, driving foot traffic to physical stores, and improving the overall customer experience.
 

Conclusion

​​The conclusion of this article is that location based digital marketing is a powerful tool for businesses to use. It can be used to create content, engage with customers and increase brand awareness.

Take Advantage of Sekel Tech’s “Location Based Marketing Tools”

Sekel Tech's Location Based Digital Marketing is a powerful tool that businesses can leverage to target their ideal customers in specific geographical areas. By using geolocation data, businesses can create highly targeted campaigns that reach users in specific locations, such as a city, neighbourhood, or even a specific building.

Sekel Tech's location based content marketing helps businesses identify, target, and engage their customers based on their location. Sekel Tech is one of the leading location-based digital marketing platforms with a great number of clients who take advantage of its digital marketing tools to deliver relevant content and ads to their customers at the right time.

Sekel Tech offers a variety of location based marketing services for businesses looking to take advantage of this strategy. These include:
 

1) Location Based Content Marketing Strategy

2) Location Based Social Media Marketing Strategy

3) Location Based Marketing Campaigns.