15 Best Digital Commerce Software for Brands in 2024

Editor’s Note: This post was originally published in July 2019 and was updated in Jan 2024 for accuracy and comprehensiveness.

Digital commerce software refers to applications & platforms that enable brands to conduct online transactions. This software supports various functions such as product catalog management, payment processing, order management, and customer service.

In today's competitive marketplace, it's crucial to choose the best digital commerce software for brands. Building a digital commerce website may not be difficult, but if you start with the wrong software, you will suffer the consequences.

In this article, we will explain what digital commerce software is, what its advantages are, its outstanding features, the key factors for choosing the right software, and the 10 best digital commerce software for brands in 2024.
 

What is Digital Commerce Software

Digital commerce software is the system that allows your online store to run. It can include business tools such as inventory management, accounting, and email marketing. The tool gives you the chance to provide top-notch customer service and provides you with analytics and marketing tools. Using it, you can manage an online store simply and straightforwardly, providing all the services.
 

Advantages of Digital Commerce Software

1. Your Store is Always Open

You can keep your online store open 24 hours a day, 7 days a week. One of the biggest benefits of digital commerce software for brands is that it lets your online store remain open all the time. Since everything is automated, you don’t have to constantly monitor your online store through your dashboard because your business hours aren’t limited by your physical location or the working schedule of your staff.

2. It is Possible to Sell as Many Items as You Want

Online stores allow you to sell as many products as you want. As opposed to traditional retail outlets that have limited storage space to store all your products, you don’t have to limit the number of products you can display, sell, or carry. Increasingly, people shop online, so this allows you to sell more products, displaying them on catalog pages that customers can easily search for and view. In addition, shorter selling cycles result in maximum returns at a minimum investment.

3. Built-in Marketing Tools

A lot of software comes with SEO and marketing features that will help you rank higher in search engine results and attract more customers to your store. Additionally, you can use the built-in analytical and statistical tools to generate real-time analytical data that will help you create targeted marketing campaigns, special offers, and product mix improvements.

4. Anywhere in the World, You can Sell

Accordingly, you can always sell to anyone, anywhere in the world, from any location. With your products, you can reach a global market, no matter what time or geography you are in. With the internet’s connectivity, you can sell to anyone, anywhere.
 

Key Features of Digital Commerce Software

1. Reporting and Analytics

You can analyze and identify trends and patterns that affect customer purchasing habits through software, which provides you with insights and statistics about customer demographics, keyword usage, and clickstreams. Then you can craft strategies to increase revenue based on what’s working and what’s not.

2. Automated Systems

Automated checkout methods provide customers with a clear picture of how much they will be paying for items they choose. This includes accurate computation of prices, taxes, shipping rates, and handling costs.

3. Seamless Integration

You can integrate most digital commerce solutions with various business apps and third-party platforms and services to handle accounting, email marketing, fulfilment, and payment processing all in one place.

4. Centralized Database

Centralized database allows you to store, access, and retrieve product and customer information, accounting transactions, product listings, browsing histories, and payment and shipping information easily.
 

Key Factors for Choosing the Best Digital Commerce Software for Brands

1. Data Security

Throughout its entire lifecycle, data security protects digital information from unauthorized access, corruption, or theft. Keeping your data safe, as well as the data of your customers, should be your top priority. Choose software that will make you feel secure and prevent your business from being damaged.

2. Channel Compatibility in Sales and Advertising

In order to create a consistent and engaging customer experience, businesses must develop an omnichannel strategy that integrates both online and offline channels. The key to achieving that is leveraging social commerce.

3. Scalability and Customizability

A strong digital commerce business requires a strategy and additional digital commerce tools. Make sure the tool you choose allows API integration for store customization. Additionally, it should provide email campaign automation features. As your profits increase, you will need a tool that allows customization, even if you skip it at the beginning.

4. Organic Discovery Friendliness

A store’s organic discovery process is one of the most important factors for its success. It takes time to build, and it’s easier if your platform follows best practices and keeps up with Google’s algorithms. You should check the details of the organic discovery capabilities offered by the commerce software you’re considering.

5. User Experience (UX) Design

The software should provide an intuitive and engaging experience for both customers and administrators. A well-designed user interface can reduce bounce rates, increase conversion rates, and enhance overall customer satisfaction.

6. Integration Capabilities

The ability to seamlessly integrate with existing systems such as CRM, ERP, marketing automation, and other third-party applications is crucial. This ensures a cohesive tech ecosystem, improving efficiency and data consistency across your business operations.

7. Mobile Optimization

With the growing number of mobile shoppers, your digital commerce software must be fully optimized for mobile devices. This includes responsive design, mobile-specific features, and a seamless mobile shopping experience.

8. Customer Support and Resources

Reliable and responsive customer support, including technical assistance and troubleshooting, is vital. Look for software that offers comprehensive customer support through multiple channels (phone, email, live chat) and provides resources such as tutorials, documentation, and a user community.

9. Analytics and Reporting

Comprehensive analytics and reporting tools are necessary to track performance, sales, customer behavior, and other key metrics. This enables data-driven decisions, helping to optimize your operations and marketing strategies.

10. Cost and Pricing Structure

Ensure that the pricing structure of the software aligns with your budget while delivering the necessary features and performance. Consider setup costs, subscription fees, transaction fees, and any additional charges that may apply.

By considering these key factors, you can choose the best digital commerce software that not only meets your current needs but also supports your business growth and adapts to future challenges.

Gain more insights with this short and informative video on "Optimizing Customer Experience with a Digital Commerce Platform."
 

The Best Digital Commerce Software for Brands in 2024

#1 Digital Commerce Software - Sekel Tech

Sekel Tech is an all-in-one digital commerce software provider and offers everything for your online store. Sekel Tech is a great fit for all kinds of businesses, from startups and small businesses to large corporations and enterprises. The software helps retailers manage their online presence, store orders, and consumers’ journey from online to offline. With this software, you can manage your inventory, optimize your site, and track conversions. Additionally, they offer live chat, phone, and email support 24/7.

With Sekel Tech, anyone can easily sell online, in a retail location, or anywhere else. Sekel Tech is popular for its ease of use and advanced digital commerce features. The company can use first-party data, including web, in-store, purchase history, and loyalty status, to create targeted marketing for an individual customer. With Sekel Tech, you can reach nearby customers and build brand awareness.

Features

- Multi-Channel Communication

- Customer Relationship Management (CRM) and Data Security.

- Use first-party data.

- It is robust and feature-rich.

- Excellent organic discovery performance.

- Customer service is very responsive and helpful.

#2 Digital Commerce Software - ShopBase

ShopBase is a digital commerce software specializing in Drop-Shipping, Print-On-Demand, and white labels! Online merchants can get free access to ShopBase’s built-in marketing tools, along with upselling and cross-sell apps, to increase sales in their stores. Moreover, they can source high-quality products and process high-volume orders seamlessly with the ShopBase fulfilment service.

Features

- It optimizes products and checkout pages automatically to increase conversions.

- Providing premium products to drop shipping merchants.

- Powerful online store builder.

- Inventory Management.

- Multi-Channel Marketing.

#3 Digital Commerce Software - Amazon

The Amazon Marketplace is an e-commerce platform that allows third-party sellers to sell new and used products in addition to Amazon’s regular products. It is an object storage solution designed for businesses of all sizes that helps store data, manage access controls, track inventory, monitor storage, and accelerate bulk data transfers. It is now offering online sellers a branded mini Amazon storefront through its marketplace. The marketplace is now more than just a third-party marketplace for selling and promoting your products.

Features

- An excellent option for drop shipping.

- It offers flexibility and scalability.

- Easy to use.

- User-friendly

- Fast loading and easy-to-use features.

#4 Digital Commerce Software - Volusion

Volusion is scalable eCommerce software for brands that can support the selling operations of all types of businesses, including sole traders and freelancers. It offers self-generated in-house services, secure checkouts, analytics, and integration with third-party apps and services, including popular social media sites.

Features

- Quick setup and an easy interface.

- Feature-packed dashboard and CRM system.

- Integrated sales channels.

- It comes bundled with useful marketing and SEO tools.

#5 Digital Commerce Software - Omnisend

Omnisend is an omnichannel marketing automation software created for digital commerce businesses. By optimizing your email, SMS, and social media marketing campaigns, you can attract and engage customers. Moreover, it uses automated abandoned cart emails, product suggestion pickers, and cross-selling to boost sales. Additionally, this software offers campaign reporting and A/B testing solutions so you can ensure that your digital commerce marketing efforts are as effective as possible.

Features

- Digital Experience Platforms (DXP)

- Headless CMS.

- Digital Asset Management.

- Enterprise Content Management (ECM)

- Knowledge Management.

#6 Digital Commerce Software - Shopify

Shopify is the best eCommerce software for most online sellers. It is well known and widely used for businesses. There are almost all the tools you need to run your online business – themes, quick customizations, easy product management, payment processing, order tracking, and shopping cart software. In addition to these features, Shopify offers high security for your online store.

Features

- It supports a wide range of businesses.

- Suitable for drop shipping, print-on-demand, and retail.

- A complete digital commerce solution.

- It’s easy to use, fast, secure, and scalable.

#7 Digital Commerce Software - eWorldTrade

The eWorldTrade eCommerce software is a convenient and user-friendly way for businesses to connect, communicate, and do business effectively with buyers and suppliers. They innovated their software to ensure it was the best possible tool for our users, making international trade more efficient. Furthermore, they believe the software is the most effective way to increase international trade efficiency. This software is perfect for buyers or suppliers looking for a more efficient way to do business.

Features

- Quick research process.

- Categorization is included in the extended catalog.

- Selling goods and services in a suitable format.

- Sell multiple products at the same time.

#8 Digital Commerce Software - BigCommerce

BigCommerce is a powerful eCommerce software with a comprehensive knowledge base, video tutorials, and active user forums to assist you during the store-building process. With BigCommerce, you get tools for SEO, conversions, and inventory management. You can also get 24/7 live support through phone, email, and live chat.

Features

- Scalable and Flexible

- It is suitable for fast-growing businesses and enterprises.

- The built-in features are excellent.

- It is “search engine optimization” friendly.

- Excellent management tools.

#9 Digital Commerce Software - Zyro

Zyro is an all-in-one dashboard that provides all the essential information you need to grow an eCommerce store – inventory and order tracking, customer reports – and the tools you need. Analyzing traffic and optimizing conversions is easy with powerful integrations. Zyro’s eCommerce builder includes a variety of marketing tools that will help you promote your products and grow your business. The Zyro digital commerce builder helps you optimize your store for search engines so that potential customers will find you when they are searching for products like yours.

Features

- CRM

- Customizable Templates

- Inventory Management

- Real-Time Editing

- SEO Management

#10 Digital Commerce Software - Square Online

Square Online is an eCommerce software that helps to create beautiful, feature-rich online stores that integrate with popular social networks. The Square Online software helps you manage your website, items, orders, customers, and much more.

Features

- It makes it easy to create a beautiful and professional website for your business.

- Online and in-person retail tools.

- Easy to set up and flexible.

- Lets you sell physical and digital goods.

- Simple, intuitive setup.

#11 Digital Commerce Software - WooCommerce

WooCommerce is a customizable, open-source eCommerce platform built on WordPress. It's ideal for those who want complete control over their online store, with a wide range of extensions and themes available to enhance functionality and design.

Features

- Highly customizable

- Extensive range of extensions and themes

- Seamless integration with WordPress

- Scalable for businesses of all sizes

- Robust community support

#12 Digital Commerce Software - Magento

Magento is a powerful eCommerce platform designed for developers and businesses with specific needs. It offers extensive customization options, robust features, and a flexible API, making it suitable for large enterprises.

Features

- Highly flexible and customizable

- Extensive feature set

- Scalable for large enterprises

- Advanced SEO capabilities

- Strong developer community

#13 Digital Commerce Software - PrestaShop

PrestaShop is an open-source eCommerce solution that provides flexibility and control over your online store. It offers a wide range of features and a large marketplace for themes and modules to extend functionality.

Features

- Open-source and customizable

- Large marketplace for themes and modules

- SEO-friendly

- Supports multiple languages and currencies

- Comprehensive analytics and reporting

#14 Digital Commerce Software - Wix eCommerce

Wix eCommerce offers an easy-to-use platform for building beautiful online stores with drag-and-drop simplicity. It's ideal for small to medium-sized businesses looking for a quick and straightforward setup with powerful marketing tools.

Features

- Drag-and-drop store builder

- Wide range of templates and themes

- Integrated marketing tools

- Mobile optimization

- Secure payment processing

#15 Digital Commerce Software - Squarespace

Squarespace provides an all-in-one platform for building online stores with a focus on design and aesthetics. It's suitable for creatives and businesses looking for visually appealing storefronts with integrated marketing and eCommerce tools.

Features

- Beautiful, responsive templates

- Integrated eCommerce tools

- SEO and marketing features

- Easy-to-use interface

- Secure and reliable hosting

These digital commerce software options offer a variety of features to cater to different business needs, ensuring that you can find the perfect fit for your brand in 2024.

Enhance your understanding with this informative video on "What Is Digital Commerce: Challenges & Trends in 2023."
 

Expand your knowledge with the informative article "Major e-commerce Trends that can reshape the industry in 2024" featured in the Times of India. This insightful piece provides valuable insights to navigate the dynamic world of the Indian retail industry in 2024.
 

Frequently Asked Questions (FAQs)

1. What is e-Commerce Software?

E-commerce software is a digital tool or application that enables businesses to conduct online sales transactions, manage inventory, track orders, process payments, and perform other functions necessary for online retail operations.

2. What are the Types of e-Commerce Software?

The types of e-commerce software include hosted platforms, open-source platforms, and custom-built solutions. Hosted platforms are usually managed by third-party service providers, while open-source platforms allow users to modify the software code. Custom-built solutions are developed from scratch to meet specific business requirements.

3. Why is Software Needed for e-Commerce?

E-commerce software is necessary for online retailers because it streamlines their operations, enhances customer experience, and facilitates secure online transactions.

4. How Does an eCommerce Platform Work?

An e-commerce platform enables businesses to create an online store, upload product listings, process payments, and manage orders. Customers can access the store through a website or mobile app, browse products, add items to their cart, and checkout by making a payment.

5. Does e-Commerce Have a Future?

Yes, e-commerce has a promising future as more consumers embrace online shopping and businesses expand their online presence. Advancements in technology and logistics are also expected to drive growth in the e-commerce sector. 

Conclusion

Ultimately, there is no one-size-fits-all software—you have to find the solution that is best suited to your business’s needs. There will be different priorities for digital commerce features for every company, so the “best” software will be the one that fits your specific needs, whether it is more payment options, drop shipping capability, real-time inventory management, or an easy-to-use interface. Hope this guide helps you choose the software that’s right for your online store.

Take Advantage of Sekel Tech’s Digital Commerce Software

Take advantage of Sekel Tech's digital commerce software to elevate your business to new heights. Whether you're a startup or a large corporation, Sekel Tech offers a robust, feature-rich platform that manages your online presence, inventory, and customer journey seamlessly. With 24/7 support and advanced tools for targeted marketing, you can optimize your site, track conversions, and reach nearby customers effectively. Don't miss out on the opportunity to build brand awareness and drive sales. Start your journey with Sekel Tech today and transform your digital commerce experience! Get Started Now.