Top 15 Digital Commerce Marketing Strategies That Converts

Digital commerce marketing strategy is defined as a step-by-step process for generating brand awareness by attracting traffic to your brand with marketing approaches and nurturing those leads to increase conversions and revenues for your brand.

Brands face a current challenge in catching potential customers' attention during their entire customer journey, focusing their marketing efforts on the right target audience, and delighting them once a customer completes the purchase process.

We explore the most comprehensive guide useful to brands struggling to optimize their digital marketing efforts, drive sales, and improve customer retention. Learn everything you need to know about digital commerce marketing strategy.
 

What is Digital Commerce Marketing

Digital commerce marketing also known as online marketing is a practice that uses a variety of strategies to involve driving traffic to your online store, converting it into paying customers, and retaining them after the sale. A comprehensive digital commerce marketing strategy encompasses both on-site and off-site marketing tactics. In a digital commerce strategy, you outline how you will promote your online store and increase sales. The strategy determines the long-term direction of your digital commerce business. It depends on your knowledge of the market, trends, consumer research, brand values, and product.

Importance of Digital Commerce Marketing

Digital commerce marketing is essential for several reasons:

- Global Reach

Access a worldwide audience, expanding potential customer base beyond local markets.

- Cost-Effective

More affordable than traditional marketing, offering high ROI through methods like social media and email campaigns.

- Targeted Marketing

Precisely target specific demographics and interests, improving conversion rates.

- Personalization

Use data analytics to create personalized experiences, increasing customer engagement and sales.

- Real-Time Interaction

Engage with customers instantly via social media and live chats, building relationships and loyalty.

- Measurable Results

Track campaign performance with analytics, enabling data-driven decisions and continuous improvement.

- Enhanced Customer Experience

Provide a seamless shopping journey across various digital platforms.

- Competitive Advantage

Stay ahead by adopting the latest digital marketing trends and technologies.

- Scalability

Easily scale campaigns to match business growth and market expansion.

- Consumer Insights

Gain valuable insights into customer behavior to better tailor offerings and strategies.

In summary, digital commerce marketing helps businesses reach more customers, engage effectively, and stay competitive while being cost-efficient and data-driven.
 

Top 15 Digital Commerce Marketing Strategies

Take a look at the following digital commerce marketing strategies you can use to achieve your conversion and sales goals.

#1 Digital Commerce Marketing - Build an Effective Brand Identity

The strength and effectiveness of your brand can make your business more successful, and can even determine where your business stands among competitors. For this reason, creating a strong brand identity is extremely important for your business. The importance of building a strong brand identity for your business can be attributed to several factors such as – Personality, Consistency, Differentiating, Awareness, and Loyalty. With Sekel Tech, you can better understand your brand and build your brand identity. You can create an effective brand identity by considering the current characteristics and personality of your brand.

#2 Digital Commerce Marketing - Make Your Website Mobile-friendly

The use of mobile devices has increased dramatically in the last few years. This is especially true for millennials and young adults, who are more likely to own a smartphone than a laptop. As this trend continues, the importance of having a mobile-friendly website becomes more and more apparent. In fact, Google announced that they will be penalizing sites in search results if they are not mobile-friendly. Mobile-friendly websites can help you increase your sales and grow your business. The easiest way to do this is by making sure that your site is optimized for both smartphones and tablets.

#3 Digital Commerce Marketing - Create Hyperlocal Content

The goal of content marketing is to create valuable and relevant content based on the target market’s needs. Through content marketing, you can build trust with consumers and establish your brand as a leader in your industry. The more valuable your content is, the more likely it is to nurture a solid customer base. It’s easy to build a relationship by creating content your audience will enjoy. Content marketing can be used as part of a broader SEO strategy, it generates brand authority and trust, and it can generate leads as well. In order to attract people to your website or blog, you need to post content that’s relevant to your area. With Sekel Tech’s content marketing platform, you will get more views, traffic, and links back to your site, which can also help you to gain a larger audience.

#4 Digital Commerce Marketing - Boost Your Organic Discovery Efforts

The organic discovery strategy improves a website’s search engine rankings. There are so many websites on the web that ranking in search engine results takes a lot of time and effort. As a result, organic discovery helps drive organic traffic to your online store, increasing sales and conversions. Your website should be optimized for organic search traffic as a key marketing strategy. Searching for products online is typically done on Google. The majority of product searches (46% of all product searches) begin with Google. At Sekel Tech, we specialize in organic discovery, which means you can get free, organic search results from Google that lead people to your website. If you want to increase your company’s search rankings and overall online visibility, we are here to help you with an effective organic discovery idea and organic discovery Strategies.

Watch this video for a better grasp of the Organic Discovery on "Organic Discovery Understanding."
 

#5 Digital Commerce Marketing - Focus on Your Organic Growth

One of the most important aspects of digital commerce is to focus on your organic growth. This includes developing a long-term strategy that will provide you with a sustainable advantage in the marketplace. Organic growth occurs when new clients are added or existing clients are re-engaged. Essentially, it involves expanding your business from within using the skills, knowledge, experience, relationships, and other resources you have. An organic growth strategy is a key to your business’s long-term success. Compared to paid advertising, organic marketing continues to compound in stark contrast to PPC. In the world of paid, revenue disappears once you stop spending money on it.

#6 Digital Commerce Marketing - Create a Great Buyer Experience Through Personalization

The buyer experience is the most important aspect of any digital commerce strategy. The customer journey is a multidimensional process that starts with the first impression, continues through the purchase, and ends with the post-purchase experience. A good customer experience starts by understanding how your customers interact with your brand during their buying process. It means understanding what they need when they need it, and how you can better serve them in order to make them come back for more. The buyer experience is everything. It’s the first impression that a customer has of your brand, and it can make or break a sale.

A recent study found that 86% of customers will abandon their shopping cart if they don’t find the information they need to complete their purchase. Personalizing your content to each customer’s specific needs is key to creating a great experience for them. This will allow you to tailor your messaging and products based on what they’re looking for. Sekel Tech’s platform allows organizations to personalize experiences and communications, deliver relevant engagements, and optimize customer journeys seamlessly.

#7 Digital Commerce Marketing - Use Location-based Marketing

Location-based marketing is a digital commerce strategy that is used by marketers to reach out to consumers in their vicinity. The idea behind this strategy is to target consumers who are close by and have an interest in the product or service being offered. With Sekel Tech’s location-based marketing, you can target potential customers based on their location. Using location-based marketing, Sekel Tech sends relevant information to mobile users based on their location. By analyzing and determining where their users are, they can target them accordingly. Sekel Tech helps you to reach your target audience in an easy, secure, and consistent way.

Watch this quick video for a better understanding of Location-Based Marketing on "Leveraging Location-Based Marketing to Grow Your Business."
 

#8 Digital Commerce Marketing - Use Omni-channel Marketing

Omni-channel marketing is the latest trend in digital commerce. It is a marketing strategy that utilizes all channels of digital communication to reach out to customers and make them feel like they are the most important person. The term Omni-channel comes from the Latin word “omnipotent” which means all-powerful. The definition of Omni-channel marketing is “a company that has integrated its online, mobile, and offline customer touch points for a more personalized experience”. Sekel Tech’s Omni-channel Marketing integrates the various channels of digital commerce to provide a seamless customer experience. It is a marketing approach that focuses on the entire customer journey, from awareness to purchase.

#9 Digital Commerce Marketing - Retarget and Re-engage Your Online Store Visitors

Retargeting and re-engaging customers is one of the most effective ways to keep your brand top of mind for your customers. Retargeting is the process of targeting potential or current customers on websites, apps, social media, or other digital channels they have visited in order to remind them about a product or service they may want to buy. Re-engaging customers is an online marketing strategy that aims at keeping them interested in your product by providing them with more information about it. Retargeting and re-engaging customers are two strategies that can be used together to increase sales and customer loyalty. Sekel Tech’s Dynamic Engagement Commerce platform, as its name implies, helps businesses to engage and retarget customers locally at scale.

#10 Digital Commerce Marketing - Use First-Party Data

First-party data is data that a company has collected about its customers. First-party data (also known as 1P data) is a valuable source of information for marketers. The use of this data can complement, enhance, and reduce the need for other types of data. The data can be used to better understand customer needs and provide a more personalized experience. Companies with first-party data have a competitive advantage over those without it. They can better understand the needs of their customers, which leads to more personalized experiences for them. This is especially important in an era where consumers are demanding more personalized experiences from brands.

Sekel Tech's automation marketing platforms help marketers organize all data from various sources and provide insight into online users. It is easy for Sekel Tech's automation marketing platforms to integrate first-party data to create a full picture of a customer.

Gain insights with this short and informative video on "Harnessing First-Party Data: Sekel's Game-Changing Approach."
 

#11 Digital Commerce Marketing - Take Advantages of  'Search Online' and 'Buy Offline'

The trend of “search online and buy offline” is on the rise. This is a marketing strategy that has been gaining popularity in recent years. It enables customers to research products online and then purchase them at physical stores or websites.

This strategy has many benefits such as:

- It provides customers with more information about the product they are interested in buying.

- It can help retailers to increase their conversion rates as it provides an opportunity for consumers to make a purchase decision before they enter the store or website.

- It can also be used by retailers to promote their offline store on their website, which will lead to more traffic for both channels.

With Sekel Tech, businesses can track and engage their customers while they ‘Search Online’ and ‘Buy Offline’ and attribute sales conversions to the correct online campaigns.

#12 Digital Commerce Marketing - Managing a Hyperlocal Social Media Marketing Presence

Social media is an integral part of every marketing strategy in today’s society. A great way to promote your brand and increase exposure is to engage with your target audience, which builds brand trust and loyalty and defines the voice of your brand. Your brand can benefit from social media if you use it effectively. Social media marketing strategies are the best way to promote the products and services of a company. They are also used for building customer relationships. Social media marketing helps in promoting the brand and its services to the targeted audience. It is an effective way to reach out to a wider audience and build a strong customer base. Building relationships with your audience can be enhanced with Sekel Tech’s social media strategies.

Read More - The Complete Guide To Hyperlocal Social Media Marketing

#13  Digital Commerce Marketing - Implement D2C Marketing

Direct-to-consumer marketing is a marketing strategy that focuses on the consumer. It is a way to communicate with consumers directly, without any other parties involved. Companies use direct-to-consumer marketing to offer products or services directly to consumers, bypassing retailers and wholesalers. This can be done through online stores, phone orders, catalogs, and infomercials. The company can also build customer relationships since customers are more likely to respond when they have direct contact with the company. The Sekel Tech team specializes in everything related to direct-to-consumer marketing.

Read More - What Is D2C Marketing? Examples, Advantages & Disadvantages

#14 Digital Commerce Marketing - See What Your Competitors are Doing

Competitive intelligence is the process of gathering and analyzing data on competitors to gain a competitive advantage. It is also called competitive analysis, market intelligence, and market research. Tools can be used to track what your competitors are doing in the marketing space. This way you can stay up-to-date with the latest trends and see what your competitors are doing for their marketing strategies. This will help you devise better strategies for your own company’s marketing campaigns.

#15 Digital Commerce Marketing - Invest in Marketing Automation Platform

Marketing automation is a process that helps you to automate your marketing and sales efforts so that you can focus on the more important tasks. Marketers can use marketing automation to create campaigns and segments, manage leads and track their progress, as well as measure ROI. Marketing automation platforms also enable marketers to run tests on different types of content or promotions in order to identify what works best for their target audience.

Sekel Tech Marketing automation platforms are the backbone of any digital commerce strategy. Sekel Tech helps you in automating various tasks like lead management, marketing campaigns, outreach, and analytics. It also helps you to manage your customer relationships by providing insights into their behavior.

What Digital Marketing Strategy Must I Deploy to Drive More Foot Traffic to All My Stores?

To enhance foot traffic to all your stores, a comprehensive digital marketing strategy can significantly contribute to your success. Here's a tailored approach:

- Local Search Optimization
 

• Optimize your online presence with accurate information on Google My Business and other local directories.
   
• Use location-based keywords to improve visibility in local search results.

- Geotargeted Advertising
 

• Implement geotargeting in your online advertising campaigns to reach potential customers in the vicinity of each store.
   
• Tailor ad content to highlight store-specific promotions and offerings.

- Social Media Marketing
 

• Leverage social media platforms to engage with your audience and promote store-specific content.
   
• Run location-based social media ads to target users in specific geographic areas.

- Local Influencer Collaborations
 

• Partner with local influencers to promote your stores to their followers.
   
• Influencers can share their experiences and generate buzz around your products or services.

- Mobile Marketing
 

• Utilize mobile marketing tactics such as location-based push notifications to notify nearby users of special promotions or events.
   
• Ensure your website is mobile-friendly for a seamless mobile browsing experience.

- Email Marketing Campaigns
 

• Segment your email marketing lists based on location to deliver targeted and relevant content.
   
• Send personalized offers or exclusive promotions to drive visits.

- Community Engagement
 

• Actively engage with local communities through online forums, groups, or discussion platforms.
   
• Share relevant content and participate in conversations to build a strong local presence.

- Google Maps Promotions
 

• Utilize Google Maps to highlight promotions, store events, and special offerings.
   
• Encourage customers to leave reviews on Google Maps to enhance credibility.

- Location-Based Apps
 

• Explore partnerships with location-based apps that are popular in your target areas.
   
• Advertise within these apps to reach users who are actively seeking local services.

- Virtual Tours and AR Experiences
 

• Implement virtual tours or augmented reality experiences on your website or mobile app.
   
• Allow users to virtually explore your stores, creating excitement and interest.

- Localized Content Marketing
 

• Create content that is specific to each store's community and audience.
   
• Highlight local events, customer stories, or community initiatives to connect on a personal level.

- Data Analytics and Optimization
 

• Regularly analyze digital marketing performance metrics.
   
• Optimize campaigns based on data insights to continuously improve effectiveness.

By integrating these digital marketing strategies, you can create a dynamic and location-aware approach that drives foot traffic to each of your stores while maintaining a cohesive brand presence online.

Expand your knowledge with the informative article "Unlocking Growth Opportunities in Enterprise E-commerce: Strategies for Success" featured in the Times of India.

Frequently Asked Questions (FAQs)

1. Which eCommerce Type is the Most Successful?

The most successful type of eCommerce depends on the specific goals and objectives of the business. Generally, B2B and B2C eCommerce are the most successful types of eCommerce.

2. What is the Fastest-Growing eCommerce Business?

The fastest growing eCommerce business is mobile commerce or m-commerce. This includes shopping and purchasing products and services through mobile devices.

3. Is eCommerce a Digital Business?

Yes, eCommerce is a digital business as it involves buying and selling products and services online.

4. What is the Future of eCommerce?

The future of eCommerce is bright as it continues to grow and evolve. More businesses are transitioning to online stores, and the demand for online shopping is continuing to rise. Additionally, customer experience is becoming increasingly important, and companies are investing in technology such as artificial intelligence and machine learning to provide a better shopping experience for their customers.

5. What are the e-Commerce Marketing Strategies?

E-commerce marketing strategies include search engine optimization, social media marketing, email marketing, paid advertising, and influencer marketing, among others. The goal is to attract and convert potential customers through various digital channels.
 

Conclusion

In today's competitive digital landscape, a well-crafted digital commerce strategy is no longer optional – it's essential for survival and success. By implementing the strategies outlined above, you can attract new customers, build brand loyalty, and ultimately drive conversions and sales. Remember, the key lies in understanding your target audience, leveraging data-driven insights, and continuously optimizing your approach. Embrace these digital commerce marketing strategies and watch your digital commerce business flourish.
 

Take Advantages of Sekel Tech’s Digital Commerce Marketing Strategies

Sekel Tech is your one-stop shop for all your digital commerce marketing needs. We offer a comprehensive suite of services designed to help you achieve your online goals. Sekel Tech’s digital commerce marketing strategies help to bridge the gap between online and offline. From SEO and content marketing to hyperlocal marketing and digital campaigns, our team of experienced professionals has the expertise to take your digital commerce business to the next level.

Contact Sekel Tech today for a free consultation and learn how we can help you unlock the full potential of your digital commerce strategy.