Your Guide To Digital Commerce Solutions and Services in 2025

Editor’s Note: This post was originally published in August 2023 and was updated in Jan 2024 for accuracy and comprehensiveness.

Digital commerce solution is a software platform that enables brands to sell products or services online. It provides a seamless shopping experience for customers, from browsing to checkout, and offers tools for managing orders, inventory, and payments.

The world of e-commerce and digital commerce is constantly evolving, with new technologies, trends, and strategies emerging all the time. As a result, it can be challenging for businesses to keep up with the latest developments and determine the best approach for their specific needs.

In this blog, we will provide you with insights and information on the latest trends and digital commerce services and solutions in digital commerce. Whether you're a small business owner looking to expand your online presence, or a large enterprise seeking to optimise your digital commerce operations, this blog will provide you with valuable insights and guidance that will help you succeed in 2024 and beyond.

 

What is Digital Commerce

Digital commerce refers to the buying and selling of goods and services using digital channels such as the internet and mobile networks.

Digital commerce offers customers the opportunity to buy goods and services through a self-service and interactive experience. Additionally, it is composed of the processes, people, and technologies for executing analytics, developing content, describing products, driving customer experience, acquiring customers, and coordinating pricing at each touchpoint in the customer purchasing journey.
 

Importance of Digital Commerce

There is no doubt that digital commerce will continue to grow, and it will soon become the primary means of making purchases for many people. In 2024, e-commerce is projected to make up 22% of total retail sales, up from 14.1% in 2019 and more than double what it was in 2017. While COVID-19 may contribute to the trend of online shopping, shoppers began doing so long before the virus spread. Among the advantages of digital commerce are 24/7 access and the lack of parking, traffic, and crowds that physical retail locations offer.

By generating revenue and value over an extended period, digital commerce enhances the benefits of eCommerce. But why should businesses adopt digital commerce?

Here are some points to show how important Digital Commerce has been over the past few decades:

1. Visibility to Drive Sales

The buying journey is now completely agnostic of the channel. Buyers prefer seamless transactions regardless of the channel. In addition, businesses have multiple opportunities to become visible to consumers through social media, online markets, brand websites, and mobile apps. Multiple sales opportunities arise as a result.

2. More Personalization and Better Targeting

The more customer insights you get, the better you become at targeting and personalization. By using digital commerce, you can track the purchasing habits of every customer, so you can determine the most effective ways to promote your goods and services. In eCommerce, targeting gender, location, and cart abandonment rates becomes easy. When you suggest items for add-ons while purchasing a particular product, you won’t disturb the customer because you’re only suggesting add-ons to the customer.

3. Legitimacy is Essential

If a brand is considered genuine and authentic to its brand, it can perform well, regardless of size or size. According to some research, nearly 70% of online consumers seek out social proof before making a purchase. Through social media, reviews, and relevant content, digital commerce allows companies to gain authenticity.

4. Reach New Customers

The owner of a physical store might be able to reach a certain number of buyers. Further, they might create home delivery services, but their reach would remain limited. Digital Commerce, on the other hand, allows you to connect to new customers around the globe at a more affordable cost. Additionally, you can view diverse target markets and segments on a worldwide basis.
 

Digital Commerce Solutions & Services You Must Know

#1 Digital Commerce Solution - Sekel Tech

The Sekel Tech digital commerce solution helps retailers increase in-store sales by using search, social media, and mobile. To assist business owners in bridging the online-offline consumer experience and seamlessly integrating the digital and physical worlds, it provides a suite of simple-to-use, rich content generation, and distribution tools through a single software-as-a-service (SaaS) platform.

As compared to BigCommerce and Shopify, Sekel Tech is the all-in-one platform for running affiliate websites and digital commerce websites under one roof. Its greatest strength is its ability to be both powerful and easy to use, one of the biggest struggles of platforms that want to secure their users.

The future of retail is all about meeting consumer expectations. Brands are undergoing various costs to acquire, retain, and grow their lifetime value. Sekel Tech helps brands expand their market share through a low-cost, sustainable, and future-ready marketing and sales infrastructure. Sekel Tech is able to drive the majority of your sales through your infrastructure instead of 3rd party e-commerce or aggregator websites, which sell your traffic and lead to your competitors.

Sekel Tech's solution balances complexity & simplicity to maximize a brand’s growth as it helps them develop digital commerce strategies. Sekel Tech provides its clients with end-to-end digital commerce services that transform the way they interact and transact with their customers on a multichannel basis. Also, Sekel Tech helps brands to get discovery and fulfill orders instantly, with higher margins.

There are some features included such as 1st Party Cookies Data, Low Customer Acquisition cost, Personalized Alerts & Recommendations, AI-powered Retail, and Zero Cost Advertising.

#2 Digital Commerce Solution - WooCommerce

WooCommerce is the best single platform for running affiliate sites and e-commerce websites under one roof when compared to platforms like BigCommerce. BigCommerce and Shopify are better for eCommerce, but not significantly. It enables WordPress websites to be transformed into functional E-commerce sites. Additionally, some extensions enable integration with payment gateways, social media, email marketing, and 1-click selling.

There is no big issue with the setup; the user can find helpful tutorials on YouTube. Scalability is the problem. As the number of products and customers increases, users report it slowing down. It is free of charge. A few extensions have a price attached, and there are some expensive WordPress themes available. Some themes are free, so the user may not need those extensions.

WooCommerce is easy to use if users are familiar with WordPress. It only needs to be installed, added to the store, and set up. Those unfamiliar with WordPress will have trouble understanding the technical details. Users will need to buy hosting, install WordPress, set up their theme, and establish their plugins.

#3 Digital Commerce Solution - Volusion

Founded in 1999, Volusion is a digital commerce services provider that launched in 2002. It is an excellent solution for those selling physical products since automatic digital downloads after payment aren't yet permitted.

Volusion offers an easy-to-use site builder with drag-and-drop functionality. Several free themes are available, as well as several premium themes. The SSL certificate costs an additional $180. Other platforms provide this digital commerce service for free, so this is a significant extra cost.

As well as that, it lacks blogging capabilities, which is a big problem these days with SEO relying heavily on blogs. Plugins and a third-party service like WordPress are required. Dashboards are nicely structured, with all major action areas located in the top navigation bar. Managing inventory and marketing can also be done there. Marketing options include SEO, selling on Google, eBay, Amazon, and social media.

#4 Digital Commerce Solution - Shopify

Shopify Inc. is the world’s largest e-commerce company. This is also its proprietary platform for online stores and retail point-of-sale systems. The performance of Shopify is marginally superior to BigCommerce in several areas, such as one-click upsells after purchase. In addition to their product offerings, many users prefer WordPress to Shopify because it has an affiliate revenue model and they’ve worked with many Shopify sites in the past.

Shopify’s drag-and-drop interface makes it easy to set up an online store and even beginners can get the hang of it within minutes. There are some features related to store management, such as reporting and analytics, staff management, order histories, and customer management.

A Shopify marketing module offers SEO, email marketing, social media integration, and a discount code. Inventory counts can be tracked in real-time, and products can be delisted when inventory runs low.

#5 Digital Commerce Solution - BigCommerce

BigCommerce is an e-commerce platform that provides retailers with software as a service. Its platform offers small businesses and enterprises marketing and security, search engine optimization, hosting, and online store creation. This platform’s robust product search tool makes it the best option for larger retail brands. In addition, it’s a good choice if users want to start an e-commerce store, or if they already have a shop and want to expand their business. Several tools make it possible to succeed in any niche or industry.

If a user is not familiar with coding, they can use the user interface to design their online store, sell their products and market their brand without knowing how to code. Although it’s designed for those without much web development experience, it also allows tech-savvy people to customize the HTML and CSS.

Across the fly community, there are many designers and developers. Find an expert via the partner directory. BigCommerce users can get help with their store through live chat, phone support, and email. Customers can review their case history and reply to BC support.

#6 Digital Commerce Solution - Magento

Magento is a highly customizable and scalable digital commerce services provider that caters to businesses of all sizes, from small startups to large enterprises. Its open-source nature allows for extensive customization and flexibility, making it suitable for businesses with unique requirements. With features like multi-store management, advanced inventory management, and robust security measures, Magento offers a comprehensive solution for building and managing online stores.

#7 Digital Commerce Solution - Wix eCommerce

Wix eCommerce is a user-friendly platform that enables users to create stunning online stores with ease. With its drag-and-drop website builder and customizable templates, Wix eCommerce makes it simple for businesses to design and launch their online stores quickly. It also offers features like integrated payment processing, inventory management, and marketing tools to help businesses grow and succeed in the competitive e-commerce landscape.

#8 Digital Commerce Solution - Square Online

Square Online provides businesses with a seamless and integrated platform for selling both online and in-person. With features like customizable websites, online ordering, and secure payment processing, Square Online empowers businesses to create engaging and user-friendly online stores. Its integration with Square's point-of-sale system allows for seamless inventory management and order fulfillment, making it an ideal solution for businesses looking to expand their online presence while maintaining a cohesive omnichannel experience.

#9 Digital Commerce Solution - PrestaShop

PrestaShop is an open-source e-commerce platform that offers a wide range of features and customization options for businesses of all sizes. With its modular architecture and extensive marketplace of add-ons and themes, PrestaShop allows businesses to create unique and tailored online stores that align with their brand identity and objectives. From product catalog management to marketing and analytics, PrestaShop provides a comprehensive suite of tools to help businesses succeed in the digital marketplace.

#10  Digital Commerce Solution - 3dcart

3dcart is a digital commerce services provider designed to help businesses build, manage, and grow their online stores. With features like customizable templates, secure payment processing, and built-in marketing tools, 3dcart provides businesses with everything they need to create a professional and successful online presence. Its robust functionality and user-friendly interface make it suitable for businesses of all sizes, from small startups to established enterprises, looking to establish and expand their online presence.
 

5 Important Digital Commerce Trends to Watch for in 2024

1. Artificial Intelligence(AI)

Digital Commerce integrates AI to send specific sales materials to customers based on data from users. The goal of artificial intelligence is to use advanced analysis and logic-based methods, incorporating machine learning, to interpret events, make automated decisions, and also take action based on those decisions. A few examples of AI in e-commerce include site search optimization, product recommendation, and personalizing the shopping journey.

2. Content and Commerce Omnichannel Strategy

Creating meaningful engagement with consumers across all channels is imperative for digital commerce professionals. Also, Create a consistent customer experience across all channels by serving the right content at the right time and place. By analyzing cross-channel data, cross-channel insights can also be gained about customers. Users’ content must inspire their customers to succeed in content commerce. As a result, their brand will become more visible to customers who share their content.

3. The API-based Digital Commerce

The API-based commerce model circumvents these problems by allowing different business systems to interact through the API. With a lightweight API, data is transmitted between separate systems – content, products, customer data, financials, and other systems exist in separate systems with no limiting code. To achieve omnichannel design, retailers need to develop custom layouts in much less time compared to implementing a coupled system to create the same results. The technology lets users ensure their customers are provided with relevant, contextual, and consistent product and content experiences on all their websites, apps, and other touchpoints.

4. Personalization

Personalization is the act of generating a particular, individualized interaction to maximize the user experience. User experience is optimized through the use of personalization, which creates a relevant, individualized interaction. It should be incorporated into the core of the user experience and influence every point of interaction. Product recommendations, browsing data, landing pages, and site searches should all work together to create a comprehensive picture of the visitor’s journey. By using ads tailored to the target audience’s online activity, users can give them a sense of personalization and make them feel that the brand understands them better.

5. Data Analytics for Customers

As “big data” has grown in popularity over the past decade, practices and technologies have emerged to ensure good digital commerce service while protecting privacy. A truly enhanced customer experience will require marketers to step back, and identify the data and technologies that will deliver the experiences their customers expect. Data analytics helps businesses make informed, data-driven decisions by understanding customer behaviour.

Enhance your understanding with this informative video on "What Is Digital Commerce: Challenges & Trends in 2023."
 

Discover valuable insights with this enlightening article “Major e-commerce trends that can reshape the industry in 2024” from the Times of India, offering a wealth of information to expand your understanding.
 

Frequently Asked Questions (FAQs)

1. What is the Difference Between Digital Commerce and E-commerce?

Digital commerce is a broader term that encompasses all types of online commercial transactions, including both eCommerce (buying and selling of goods online) and electronic business-to-business (B2B) transactions.

2. What is Digital Commerce and Why is it Important?

Digital commerce refers to the buying and selling of goods and services through digital channels, including websites, mobile apps, and social media. It is important because it allows businesses to reach a wider audience, improve customer experience, and increase revenue.

3. Is E-Commerce Difficult to do?

Starting an eCommerce business can be challenging, as it involves various aspects such as setting up a website, managing inventory, processing orders, and handling payments. However, with the right approach and tools, it can be manageable.

4. Which is one of the Main Sectors of e-Commerce?

One of the main sectors of e-commerce is retail, which involves the online buying and selling of goods to consumers.

5. What are Some Issues for Digital Commerce Businesses?

Digital commerce businesses face several challenges, such as cybersecurity threats, online fraud, customer trust and privacy concerns, regulatory compliance, and competition from established players.
 

Conclusion

Understanding how your target audience thinks will ensure that your digital commerce campaign reaches success. Your analytics solutions will be more effective when they fulfil the demands of modern-age digital consumers.

With the right platform, you can identify the best and worst performers, analyse search patterns and website behaviour, and understand customer preferences across multiple touchpoints. Modern personalization techniques, budget optimization, and artificial intelligence will help your digital commerce journey succeed.

With our smart digital commerce solution, you can enhance customer experience at every stage of your customer journey and stay ahead of the competition.

How can you benefit from digital commerce services & solutions in 2024? Get in touch with us if you'd like to learn more about solutions and get professional advice. Through new digital commerce tools, we have helped many retailers reach and engage more customers.
 

What Makes Sekel Tech's Digital Commerce Solutions and Services Different from Others?

Sekel Tech differentiates itself from other digital commerce providers by offering solutions that help retailers increase in-store sales through the use of search, social media, and mobile channels. Their suite of tools is designed to bridge the online-offline consumer experience, seamlessly integrating the digital and physical worlds. This is achieved through a single, easy-to-use software-as-a-service (SaaS) platform that provides businesses with rich content generation and distribution capabilities.

Compared to other popular digital commerce platforms such as BigCommerce and Shopify, Sekel Tech is an all-in-one solution that caters to both affiliate websites and digital commerce websites. It is known for being both powerful and user-friendly, which is often a challenge for other platforms in the industry.

Overall, Sekel Tech's digital commerce services and solutions are ideal for businesses that want to simplify their online operations while providing a seamless shopping experience for their customers. If you're looking for an all-in-one platform that can help you bridge the gap between the physical and digital worlds, Sekel Tech is an excellent choice.