Case Study

Designing an ‘Easy to Navigate’ Journey for Customers

About Aurelia

The Indian cultural clothing line Aurelia combines the best of both worlds: traditional and modern.It was founded in 2009 with the intention of making Indian clothing for ladies more alluring, accessible, and simple to wear. Since then, due to its ability to redefine Indian ethnic with a more modern twist, Aurelia has been a favourite among modern women's business wear and casual fashion.

Goals

Reduce customer acquisition and retargeting cost
Omni-channel engagement and presence for increased commerce
Unified platform for complete hyperlocal automation

Increased Sales and Footfall By 3X with Sekel Tech

Goals

Reduce customer acquisition and retargeting cost
Omni-channel engagement and presence for increased commerce
Unified platform for complete hyperlocal automation

Challenges

01.

Partial Customer Information

02.

Unanswered Reviews And Queries.

03.

Aggregators Capturing The Top Search Results

04.

Utilise Analytics & Reporting To Gain A Deeper Understanding.

Growth Facts

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business's listing has been viewed by users on Google Search and Maps.

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

Aurelia chose Sekel Tech to gain accurate customer information to capture the market accordingly and be better compared to other competitors that sell similar products like Aurelia (ethnic modern clothing).

Sekel Tech was able to give a lead growth of 2.3x with growth in views (2.14x), 20% ROI/ROAS and 3.5x footfall increase.
Due to the accuracy Sekel Tech offered Aurelia they were able to be present for their clients throughout the consumer journey and convert them well.