Home /Data Platform
Unified Data Platform
Empowering Your Insights with Data Fusion
Unlock the Power of Your Retail Business with Our Unified Data Platform. Seamlessly access, consolidate, and deploy data from your existing systems to supercharge discovery and engagement. Watch your content freshness and user experience soar, driving remarkable conversions and increased sales
Data Platform Features
Sekel Tech seamlessly integrates with various data systems, fostering a streamlined, collaborative environment
Using technology to automatically process or manage data without manual intervention.
Using collected data to drive actions or decisions, in marketing or business operations.
Role Based Access
Granting permissions to data and systems based on an individual's job role or responsibilities.
Using online servers and systems for data storage and operations, instead of on-site physical hardware.
Core Functions of Sekel CDP
Systematic gathering of information from various sources, ensuring accuracy
and relevance for analysis and decision-making.
Data Collection and Integration
Sekel collects data from multiple sources. Sekel CDP also has the capability to integrate data seamlessly, ensuring a holistic view of each customer.
Compliance and Security
Sekel CDP ensures compliance with regulations through automated data protection measures and robust security.
Segmentation and Audience Building
Sekel allows you to create detailed customer segments based on various attributes and behaviours.
Analytics and Reporting
Robust analytics tools for gaining insights into customer behaviour, campaign effectiveness, and ROI. These insights are invaluable for refining marketing strategies.
Data Storage and Organization
Sekel efficiently manages structured and unstructured data, organising it into complete customer profiles.
Scalability and Flexibility
Sekel CDP adapts as your business grows, offering dynamic scalability.
Real-Time Data Access and Updates
Sekel enables real-time access to customer data for timely responses to interactions.
Cost-effectiveness and ROI
Sekel delivers cost-effective solutions with innovative distribution, adaptability, and exceptional value, resulting in a strong return on investment.
Data Collection Process
Data is collected from a variety of sources, including hyperlocal data sources, physical sales channels, and other CDP routine data collection processes.
Sekel Data Cleaning Process
Data is cleaned and prepared to ensure that it is consistent and accurate. Our Algorithm updates all the data of repeat customers by engaging across touchpoints in real time.
Data from different sources is integrated into a single view of the customer.
Visualization of data is utilized to generate reports and dashboards, facilitating the extraction of actionable insights.
Sekel CDP helps brands overcome the gaps in digital to physical customer journey mapping
Digital-to-physical customer journey mapping is essential for businesses aiming to elevate the customer experience. Sekel’s CDP delivers the crucial insights and tools that brands require to enhance interactions across all channels.