Case Study

Being Omnipresent to Convert Multiple Leads.

24% Rise in First Party Leads

About Bridgestone

Bridgestone has grown tremendously in India in an extremely short time frame. It is one of the major suppliers to almost all the reputed Original Equipment Manufacturing (OEM) companies in India. Bridgestone has always placed a premium on quality, and the strict standards it follows have been certified by one of the world's most reputable quality assurance organisations.

Goals

The goal is to convert unknown visitors into known ones
A greater number of orders will be placed

Increased Sales and Footfall By 3X with Sekel Tech

Goals

The goal is to convert unknown visitors into known ones
A greater number of orders will be placed

Challenges

01.

Identifying Various Segments And Figuring Out How To Communicate With Them

02.

Analysing User Actions At Scale

Growth Facts

10x

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

6.5x

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

Sekel Tech's Customer Success Manager (CSM) collaborated with Bridgestone's Marketing team to build various user segments. On the Sekel Tech dashboard, both teams had narrowed down their focus on Dynamic Segmentation. The Sekel Tech Journey Designer allows Bridgestone to engage segments across channels after creating them. On the Sekel Tech dashboard, Bridgestone tracks users' actions by using System and Custom events. This helps them send personalised messages to users based on the right context.