Case Study

5x Increase in Search Activity

About Domino’s

Domino's Pizza Inc a chain of Pizza restaurants. Through its eateries, it offers dine-in, carryout, and delivery options for pizza. Pizzas of all shapes and sizes, pasta-based dishes, chicken wings, boneless chicken, oven-baked sandwiches, bread side dishes, soft drinks, and desserts are all available to Domino's customers. Additionally, it offers a variety of toppings based on region and culture. The UK, Mexico, Australia, Turkey, Japan, South Korea, Canada, France, China, Germany, and other overseas markets through a network of company-owned and franchise locations around the US. The US city of Ann Arbor, Michigan, is where Domino's is headquartered.

Goals

Grow search volumes exponentially with a volume in trends
Main the ‘Sell rating’.

Increased Sales and Footfall By 3X with Sekel Tech

Goals

Grow search volumes exponentially with a volume in trends
Main the ‘Sell rating’.

Challenges

01.

Creating a better strategy to beat aggressive growth plans of food delivery aggregators like Swiggy and Zomato.

02.

Minimise the risk for Domino’s sales due to growing food delivery apps.

Growth Facts

10x

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

4.5x

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

Domino’s chose Sekel Tech as they saw a hike in the trend of food delivery apps and a drop in their number one search ranking term ‘Pizza’ which resulted in decreasing sales.

Domino’s wanted to rank at the top anytime people searched for ‘pizza’, however, these apps lead to an increase in search of their competitors as people want to see through all the options.

Sekel Tech was able to give a lead growth of 25-30% of the search volume trends in 2021. With Sekel Tech’s NAP data Domino’s was able to rank to the second highest position with a search volume of 55%.