Case Study

Multiplying Number of Views on Google Search Engine

About Gulf Oil

Gulf Oil is a leading provider of fuel retail stations and lubricants for the automotive, motorcycle, marine, agriculture, and industrial sectors. It is one of the leading lubricant manufacturers and marketers in India.

Goals

Reducing funnel drop-offs
Increase new user conversion rate
Improvement lead generation rate
Digitalise local garage cast efficiently

Increased Sales and Footfall By 3X with Sekel Tech

Goals

Reducing funnel drop-offs
Increase new user conversion rate
Improvement lead generation rate
Digitalise local garage cast efficiently

Challenges

01.

Lack Of Data To Meet The Customers Where They Are

02.

Visible Product Offerings

Growth Facts

10x

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business's listing has been viewed by users on Google Search and Maps.

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

Gulf Oil chose Sekel Tech after getting a few marketing automation platforms. Sekel Tech’s Customer Success Manager worked closely with Gulf Oil’s team and transformed the entire campaign implementation process for the brand.

With the help of the Sekel Tech dashboard, Gulf Oil successfully engaged a large number of Monthly Active Users (MAUs). Thus, vital growth metrics have been boosted for this brand.

After implementing Sekel Tech’s lead generation platform, Gulf Oil had a 70% increase in leads generated over the last year. This increased engagement led to an increase in footfall of 3x compared to last year.