Case Study

Amplifying First Party Leads

About Mahindra

Mahindra & Mahindra Limited (M&M) is a Mumbai-based, multinational Indian automotive manufacturing company. It was founded in 1945 under the name Mahindra & Mohammed and changed to Mahindra & Mahindra subsequently. M&M, a member of the Mahindra Group, is one of India's top car producers by production. By volume, its subsidiary Mahindra Tractor Company is the world's biggest tractor producer. In 2018, Fortune India 500 placed it 17th on a list of the best firms in India. Tata Motors and Maruti Suzuki are two of its principal rivals in the Indian market.

Goals

Control the consumer data
Real-time notifications and alerts
Increase Margin & Conversion

Increased Sales and Footfall By 3X with Sekel Tech

Goals

Control the consumer data
Real-time notifications and alerts
Increase Margin & Conversion

Challenges

01.

Not Missing Any Calls.

02.

Multiple Responses At One Time.

03.

Accurate And Customised Search Results.

04.

Maintaining High-Speed Data Transfer And Low Latency For Real-Time Communication.

Growth Facts

10x

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

6.5x

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

Sekel Tech overcame these challenges by offering IVR (Interactive Voice Response) with IVR numbers being mapped on GMB listing and Microsite which helped them to track real time results and calls made by customers.

Using the Sekel Tech dashboard these brands were able to track leads and increase the number of answered calls by 20%, Total views of GMB Listings by 59% and gain First party leads by 33%. Call recordings and VOIP Click-to-Call were used to keep track of missed and not connected calls.