Case Study

Transforming Brand with 3x Returns

About VLCC

With over 30 years of experience in skincare and wellness, VLCC is one of the leading Indian brands. With its high-quality and skin-friendly products, you can take care of your skin from head to toe. The products offered by VLCC are always interesting and affordable. This brand only uses natural ingredients in its products. It is for this reason that VLCC's skincare range is so highly sought after.

Goals

Increase conversions from users to buyers
Develop a loyal customer base
Ensure long-term profitability

Increased Sales and Footfall By 3X with Sekel Tech

Goals

Increase conversions from users to buyers
Develop a loyal customer base
Ensure long-term profitability

Challenges

01.

User Data That Is Inaccurate

02.

Users Are Not Unified In Their View.

03.

Campaigns That Are Disjointed Across Multiple Channels

04.

Creating Captivating Content While Ensuring Consistency Across Channels.

Growth Facts

Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

4.5x

Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

3.5x

Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

VLCC evaluated several marketing automation platforms before choosing Sekel Tech to help them drive user engagement and retention. VLCC’s user data has been able to create usable buyer personas and journeys and provide accurate user data that has excellent features required for an online beauty brand (like VLCC).

The seamless integration and priority support provided by Sekel Tech has helped VLCC take its lifecycle marketing campaigns to the next level. As a result, VLCC has improved its first party leads by 19.97% and call leads by 21.48% every month.