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Home>Company>Case Studies>Kalyan Jewellers

About Kalyan Jewellers

T. S. Kalyan Raman created Kalyan Jewellers, launching the company's first jewellery store in 1993 in Thrissur, Kerala, India, with an initial investment of 7.5 million (about $94,000). The corporation also has a long history in the wholesale, retail, and trading of textiles. First, Kalyan Jewellers boosted their presence in the states of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana in South India. By building a store in Ahmedabad, Gujarat, in 2012, they began to operate outside of South India. They also signed Amitabh Bachchan as their first National Brand Ambassador.

Goals

1

Cultivating multiple channels of communication.

2

Content campaigns in a local language.

3

Customer acquisition and retention.

4

Reduced response Time.

Challenges

1

Attracting New Customers

2

Active Engagement Across Their Online To Offline Buying Journey

3

Reduced Costs

4

Increased Conversion Rate

Growth Facts

10x
Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

4x
Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

6.5x
Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

6x
First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

What Sekel Tech Has Done

Kalyan Jewellers was struggling with the issue of multiple missed phone calls decreasing lead conversions. This is when Sekel Tech came into the picture. Sekel Tech helped the brand with an Omni-Channel Retail presence to help them to maintain a relation with its customers over Call, SMS, WhatsApp and email with alerts and notifications. IVR and Call tracking reduced the number of missed calls and got back to the customer as soon as possible. With Sekel, Kalyan saw a lead growth of , with growth in views, 31x ROI/ROAS and a football increase of 4.5x.

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Services integrated

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Campaign Management

Strategically coordinating and executing marketing initiatives to achieve specific objectives.
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Reporting

The process of presenting data and information in a structured format for analysis and decision-making.
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3rd Party API

External software interface accessed for data exchange or functionality extension.
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IVR

Automated phone system allowing callers to interact with pre-rec orded messages through voice or touch-tone inputs.
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Google Business Profile

Free tool to manage online presence and connect with customers on Search and Maps.
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Microsite

A microsite is a small, focused website typically created for a specific campaign or purpose.

  • Call leads, cookies, Pixel ID Reduces Customer Acquisition and Retargeting Cost

  • Omnichannel Engagement and Presence for Increased Commerce

  • A Unified Platform for Full Hyperlocal Automation

  • Automated Seo Helps in Higher Ranking on Search Results

  • Interested Brand Visibility & Standardisation Across all Platforms

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