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Transforming Brand with 3x Returns

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Home>Company>Case Studies>VLCC

About VLCC

With over 30 years of experience in skincare and wellness, VLCC is one of the leading Indian brands. With its high-quality and skin-friendly products, you can take care of your skin from head to toe. The products offered by VLCC are always interesting and affordable. This brand only uses natural ingredients in its products. It is for this reason that VLCC's skincare range is so highly sought after.

Goals

1

Increase conversions from users to buyers

2

Develop a loyal customer base

3

Ensure long-term profitability

Challenges

1

User Data That Is Inaccurate

2

Users Are Not Unified In Their View

3

Campaigns That Are Disjointed Across Multiple Channels

4

Creating Captivating Content While Ensuring Consistency Across Channels.

Growth Facts

5x
Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

4.5x
Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

3.5x
Physical Store Visit

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

8x
First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

5x
Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

VLCC evaluated several marketing automation platforms before choosing Sekel Tech to help them drive user engagement and retention. VLCC’s user data has been able to create usable buyer personas and journeys and provide accurate user data that has excellent features required for an online beauty brand (like VLCC). The seamless integration and priority support provided by Sekel Tech has helped VLCC take its lifecycle marketing campaigns to the next level. As a result, VLCC has improved its first party leads by 19.97% and call leads by 21.48% every month.

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Services integrated

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Campaign Management

Strategically coordinating and executing marketing initiatives to achieve specific objectives.
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Reporting

The process of presenting data and information in a structured format for analysis and decision-making.
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3rd Party API

External software interface accessed for data exchange or functionality extension.
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IVR

Automated phone system allowing callers to interact with pre-rec orded messages through voice or touch-tone inputs.
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Google Business Profile

Free tool to manage online presence and connect with customers on Search and Maps.
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Microsite

A microsite is a small, focused website typically created for a specific campaign or purpose.

  • Call leads, cookies, Pixel ID Reduces Customer Acquisition and Retargeting Cost

  • Omnichannel Engagement and Presence for Increased Commerce

  • A Unified Platform for Full Hyperlocal Automation

  • Automated Seo Helps in Higher Ranking on Search Results

  • Interested Brand Visibility & Standardisation Across all Platforms

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