10 SaaS Platforms With Digital Marketing for Local Business

Digital marketing for local businesses refers to the use of online techniques and platforms to promote and grow small businesses within their specific geographic area. It aims to attract and engage local customers, driving growth and visibility.

In today's digital world, digital marketing for local businesses is vital. People use the internet more to find nearby products and services, so local businesses need digital marketing to succeed. This article explores 10 online tools (SaaS platforms) designed to help local businesses with digital marketing. These tools have various features to boost their online presence, connect with local customers, and grow in their specific areas.

Before we dive into the article, Watch this quick video “Top 10 SaaS Platforms for Hyperlocal Marketing” for a better understanding.

The Importance of Digital Marketing for Local Businesses

1. Enhanced Visibility

Digital marketing allows local businesses to increase their visibility online, making it easier for potential customers to find them through search engines, social media platforms, and other digital channels.

2. Targeted Reach

With digital marketing, local businesses can target their marketing efforts towards specific geographic areas or demographics, ensuring that their messages reach the right audience.

3. Cost-Effectiveness

Compared to traditional forms of advertising, digital marketing often offers a more cost-effective way for local businesses to promote their products and services, allowing them to allocate their marketing budget more efficiently.

4. Customer Engagement

Digital marketing enables local businesses to engage with their customers in real-time through social media, email marketing, and other digital channels, fostering stronger relationships and encouraging repeat business.

5. Data-Driven Insights

By leveraging digital marketing tools and analytics, local businesses can gain valuable insights into their target audience's behavior, preferences, and purchasing patterns, allowing them to refine their marketing strategies for better results.

6. Competitive Advantage

In today's digital marketplace, having a strong online presence is essential for staying ahead of the competition. Digital marketing allows local businesses to stand out from competitors and position themselves as industry leaders within their community. 

How Digital Marketing Benefits Local Businesses

Digital marketing for local businesses offers effective means to target a local audience. Through strategies like search engine optimization (SEO) and local SEO, businesses can ensure their website appears prominently in local search results, boosting visibility among potential local customers.

Moreover, digital marketing enables profound engagement. Platforms such as social media, email marketing, and content marketing facilitate direct interaction with customers, addressing queries, fostering brand loyalty, and generating positive word-of-mouth.

From a revenue perspective, digital marketing strategies like pay-per-click (PPC) advertising and conversion rate optimization (CRO) drive targeted traffic to local business websites, translating into higher conversion rates and amplified revenue.

Illustrative Data and Real-World Instances

- Google reports that 76% of individuals who search for a local business on their smartphone visit the business within a day, with 28% of these searches leading to purchases.

 

- Based on a Kalyan Jewellers case study by Sekel Tech, a focused hyperlocal marketing campaign resulted in a 31% ROI and a 4.5X increase in footfall.

Understanding SaaS Platforms

1. What is SaaS (Software as a Service)? 

Software as a Service, or SaaS, is a subscription-based cloud-based software model that makes software applications available via the internet. In digital marketing, SaaS is crucial because it offers a range of powerful tools that can be easily accessed without requiring complex installations or maintenance.

2. The Convenience and Cost-Efficiency of SaaS Solutions 

SaaS platforms bring unmatched convenience. Users can access these platforms through web browsers without worrying about costly infrastructure or software updates. This convenience is combined with cost-effectiveness since SaaS follows a pay-as-you-go subscription model, sparing businesses from hefty upfront expenses. Additionally, SaaS providers handle maintenance, security, and updates, reducing internal IT workload.

3. Simplifying Digital Marketing Tasks with SaaS Platforms 

SaaS platforms simplify digital marketing by providing user-friendly interfaces and ready-made tools. These platforms cater to various marketing needs, from email campaigns to social media management and analytics. Users can select specific tools that match their strategies, ensuring flexibility and customization. Furthermore, SaaS often includes automation features that streamline repetitive tasks, saving time and boosting efficiency. Features like automated email campaigns and social media scheduling free up marketers to focus on strategy and creativity instead of manual work.

Key Factors Considered When Selecting the SaaS Platforms

When selecting SaaS platforms for digital marketing, several key factors come into play. These factors influence the effectiveness of your digital marketing efforts and the overall success of your local business. Here are the primary considerations:

1. Targeted Audience

Different platforms excel in reaching specific audiences. Some focus on local SEO, while others specialise in social media advertising or email marketing. Choose a platform that aligns with your target audience and marketing goals.

2. Budget

Your budget plays a significant role in platform selection. Consider the pricing models, subscription plans, and associated costs of each platform to ensure it fits your financial constraints.

3. Scalability

Local businesses should opt for platforms that accommodate growth. Ensure the platform can scale with your business and support your expanding digital marketing needs.

4. User-Friendliness

The platform's user interface and ease of use impact your team's efficiency and productivity. A user-friendly platform simplifies the implementation of digital marketing strategies.

5. Integration

Seamless integration with your existing software and tools is crucial to maintain a cohesive workflow. Ensure the platform can connect with other essential applications.
 

6. Customer Support

Reliable customer support is essential for addressing issues and inquiries promptly. Evaluate the platform's customer service options and responsiveness.

7. Customization

The ability to tailor digital marketing campaigns to your local business's unique needs is vital. Look for platforms that offer customization options.

8. Analytics and Reporting

Robust analytics tools provide insights into campaign performance. Choose a platform that offers comprehensive reporting to measure your digital marketing success.

By carefully assessing these factors, you can select the SaaS platform that best aligns with your local business's digital marketing objectives.

Learn about ideas and examples of digital marketing for local businesses in this short and informative video.
 

10 Digital Marketing Strategies for Local Businesses

#1 Strategy of Digital Marketing for Local Businesses - Local SEO Optimization 

Ensure your website is optimized for local search by including location-specific keywords, creating localized content, and optimizing your Google My Business listing.

#2 Strategy of Digital Marketing for Local Businesses - Geo-Targeted Advertising

Use platforms like Google Ads and social media advertising to target potential customers in specific geographic areas, increasing the relevance and effectiveness of your ads.

#3 Strategy of Digital Marketing for Local Businesses - Social Media Marketing

Engage with your local community on social media platforms by sharing relevant content, participating in local discussions, and running targeted ad campaigns to reach local audiences.

#4 Strategy of Digital Marketing for Local Businesses - Online Reviews Management

Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook, and actively manage your online reputation to build trust and credibility with potential customers.

#5 Strategy of Digital Marketing for Local Businesses - Local Content Creation

Develop content that resonates with your local audience, such as blog posts, videos, and social media updates featuring local events, news, and customer stories.

#6 Strategy of Digital Marketing for Local Businesses - Hyperlocal Marketing

Develop hyperlocal marketing campaigns that target customers in specific neighborhoods or areas, tailoring your messaging and offers to the unique needs and preferences of local communities.

#7 Strategy of Digital Marketing for Local Businesses - Mobile Optimization

Ensure your website and digital assets are optimized for mobile devices to provide a seamless experience for local customers browsing on smartphones and tablets.

#8 Strategy of Digital Marketing for Local Businesses - Local Partnerships and Sponsorships

Collaborate with other local businesses, organizations, or events to cross-promote each other's products or services and reach new audiences within your community.

#9 Strategy of Digital Marketing for Local Businesses - Community Engagement

Participate in local events, sponsorships, and charitable initiatives to build relationships with customers and demonstrate your commitment to the community.

#10 Strategy of Digital Marketing for Local Businesses - Data Analysis and Optimization

Regularly analyze key metrics such as website traffic, engagement rates, and conversion rates to identify areas for improvement and optimize your digital marketing strategies for better results.
 

Top 10 SaaS Platforms With Digital Marketing for Local Business

1. Sekel Tech - Bridging Online and Offline Retail

Sekel Tech is a versatile SaaS platform designed to empower local businesses in their digital marketing endeavours. It specialises in bridging the gap between online and offline retail, offering a suite of tools and features to enhance online visibility and improve the overall customer experience.

Key Features and Benefits:

- Omni-Channel Retail: Seamlessly integrate online and offline sales channels.
 

- Hyperlocal Marketing: Target and engage with local customers effectively.
 

- Store Locator: Help customers find your physical stores easily.
 

- D2C Commerce: Facilitate direct-to-consumer sales for increased revenue.
 

- Listings & Reviews: Manage online listings and gather valuable customer feedback.
 

- Call Tracking & IVR: Capture missed calls and optimise customer interactions.
 

- Strong Brand: Build a strong online brand presence.
 

- User-Friendly: Easy for anyone to use, no technical skills needed.
 

- Online-to-Offline: Make it easy for customers to shop both online and in stores.
 

- Local SEO: Enhance local search rankings to ensure potential customers can find your business.

Key Functions for Local Businesses:
 

- Geo-fenced Targeting: Reach your local audience by targeting geographic areas.
 

- Local SEO and Campaigns: Improve online visibility through SEO and campaigns.
 

- End-to-End Local Analytics: Gain insights into your local marketing performance.
 

- 360° O2O Consumer Journey: Bridge online and in-store experiences.
 

- Conversion Tracking: Measure the effectiveness of your marketing efforts.
 

- 1st Party Customer Data: Understand your local customer base better with data.
 

- WhatsApp/SMS Alerts & Notifications: Communicate through timely messages.
 

- Capture GMB Calls: Manage calls from Google My Business listings effectively.
 

- Calls Management Dashboard: Monitor and handle incoming calls from a hub.

Sekel Tech is a valuable ally for local businesses looking to thrive in the digital age by enhancing their online presence and connecting with local customers effectively.

2. ProofHub

Although ProofHub primarily centres around project management and team collaboration, it also offers features for internal communication and task management. It aids local businesses by streamlining internal operations and communication, ensuring the efficient execution of marketing endeavours.

Key Features and Benefits:

- Task Management: Keep track of who's doing what.
 

- Collaboration: Work together and share files.
 

- Gantt Charts: See project timelines clearly.
 

- Time Tracking: Know how long tasks take.
 

- Mobile Access: Use it on your phone for marketing on the go.

ProofHub simplifies teamwork for local businesses, making marketing tasks smoother and more organised.

3. Shopify

Shopify, a leading e-commerce platform, empowers local businesses to establish and manage online stores. It furnishes an array of marketing features, including SEO optimization, email marketing, and integration with social media platforms, rendering it apt for businesses focused on e-commerce.

Key Features and Benefits:

- Online Store: Easily create and manage your store.
 

- SEO Tools: Improve your store's visibility in search results.
 

- Email Marketing: Send promotional emails to customers.
 

- Social Media Integration: Connect with your audience on social platforms.
 

- Payment Options: Accept various payment methods for easy transactions.

With Shopify, local businesses can boost their online presence and sell products efficiently, especially if they're in the e-commerce space.

4. BigCommerce

Much like Shopify, BigCommerce specialises in e-commerce and extends various marketing tools, such as SEO, email marketing, and integration with popular advertising platforms. These features enable local businesses to bolster their online presence.

Key Features and Benefits:

- E-commerce Expertise: Specialised for online stores.
 

- SEO Tools: Boost online visibility.
 

- Email Marketing: Send targeted emails.
 

- Advertising Integration: Easily advertise your products.
 

- Enhanced Online Presence: Stand out in the digital market.

5. Wix

Known for its user-friendly interface, Wix is a website builder. It offers SEO tools, email marketing capabilities, and integration with social media platforms, making it accessible for local businesses aiming to establish a polished online presence.

Key Features and Benefits:
 

- Easy Website Building: No tech skills needed.
 

- SEO Tools: Improve online search rankings.
 

- Email Marketing: Reach your audience through emails.
 

- Social Media Connection: Engage with customers on social platforms.
 

- Polished Online Image: Create a professional website hassle-free.

6. EngageBay

EngageBay serves as an all-in-one marketing automation platform, encompassing email marketing, CRM, and social media management tools. Local businesses can leverage it to automate and streamline their marketing endeavours effectively.

Key Features and Benefits:
 

- Marketing Automation: Streamline marketing tasks.
 

- Customer Relationship Management (CRM): Manage customer interactions.
 

- Social Media Tools: Handle social channels from one place.
 

- Time Savings: Automate marketing for more efficiency.
 

- Effective Marketing: Reach customers with targeted content.

7. Freshchat

Freshchat functions as a live chat and customer support platform. Although its primary role revolves around customer communication, it plays a pivotal role in the digital marketing strategies of local businesses by facilitating real-time interactions with potential customers on websites and social media.

Key Features and Benefits:
 

- Live Chat: Communicate with customers in real time.
 

- Customer Support: Provide assistance instantly.
 

- Website and Social Interaction: Engage with potential customers online.
 

- Digital Marketing Boost: Improve customer engagement.
 

- Enhanced Customer Relations: Build rapport with your audience.

8. Bitrix24

Bitrix24 offers a comprehensive business management platform, inclusive of CRM, project management, and communication tools. Its CRM and email marketing features are particularly valuable for local businesses in managing customer relationships and executing marketing campaigns.

Key Features and Benefits:
 

- Business Management: All-in-one platform for various needs.
 

- CRM Tools: Efficiently manage customer data.
 

- Project Management: Organise tasks and projects.
 

- Email Marketing: Send targeted marketing emails.
 

- Improved Customer Engagement: Connect and interact with customers effectively.

9. WooCommerce

WooCommerce, a WordPress plugin, empowers websites with e-commerce functionality. It presents various extensions and integrations for SEO, email marketing, and social media, making it an excellent choice for local businesses utilising WordPress for their online presence.

Key Features and Benefits:

- E-commerce Integration: Add online shopping to your WordPress site.
 

- SEO Enhancement: Improve search engine visibility.
 

- Email Marketing: Reach out to customers through email.
 

- Social Media Integration: Connect with your audience on social platforms.
 

- WordPress-Friendly: Designed for WordPress users.

10. Xero

While primarily an accounting software, Xero plays a role in assisting local businesses in managing their finances efficiently. By maintaining financial stability, businesses can allocate resources effectively to digital marketing initiatives.

Key Features and Benefits:
 

- Financial Management: Keep track of income and expenses.
 

- Resource Allocation: Optimise budget for marketing.
 

- Accounting Ease: Simplify financial tasks.
 

- Business Financial Health: Ensure financial stability.
 

- Effective Marketing Investment: Allocate resources wisely.

Tips for Choosing the Right SaaS Platform

Selecting the right SaaS platform with digital marketing for local businesses. To make an informed choice, consider various factors such as your budget, business size, industry, and specific marketing goals. Here are some tips to guide you through this decision-making process:

1. Define Your Marketing Goals

Start by identifying your specific digital marketing objectives. Are you looking to improve local search rankings, increase website traffic, or enhance social media engagement? Understanding your goals will help you choose a platform aligned with your needs.

2. Assess Your Budget

Determine the financial resources available for your digital marketing efforts. SaaS platforms offer a range of pricing models, from affordable entry-level plans to comprehensive enterprise solutions. Ensure that the platform you choose fits within your budget constraints.

3. Consider User-Friendliness

Evaluate the platform's user interface and ease of use. A user-friendly platform simplifies the implementation of digital marketing strategies, enabling your team to navigate and utilise the tools effectively.

4. Explore Integration Capabilities

Check whether the SaaS platform integrates seamlessly with your existing software and tools. Integration ensures a cohesive workflow and avoids data silos.

5. Review Customer Support

Reliable customer support is invaluable. Assess the platform's customer service options, including response times and available support channels.

6. Seek Recommendations and Reviews

Look for testimonials and reviews from other local businesses that have used the platform. Insights from peers can provide valuable perspectives on the platform's performance and suitability.
 

7. Request a Demo

Whenever possible, request a demonstration or trial of the platform. Hands-on experience allows you to assess its features and functionalities firsthand.

By carefully considering these factors and conducting thorough research, you can confidently choose the SaaS platform that aligns with your local business's digital marketing needs.

Expand your knowledge with the informative article "Digital marketing for small businesses" featured in the Times of India. This insightful piece provides valuable insights.

Frequently Asked Questions (FAQs)

1. Why Is Digital Marketing Important for Your Local Business?

Digital marketing holds significance for local businesses by expanding their audience reach, elevating brand visibility, and engaging potential customers in their specific locality.

2. What Does Local Business Mean in Digital Marketing? 

In the realm of digital marketing, the term "local business" denotes small enterprises primarily conducting operations within a specific geographic region, targeting customers within that vicinity for their offerings.

3. How to Do Digital Marketing for Local Business?

Executing digital marketing for local business involves initial steps like optimising your website for local search, setting up a Google My Business profile, employing local SEO strategies, and leveraging social media platforms to connect with the local customer base.

4. What Is Digital Marketing Strategy?

A digital marketing strategy refers to a well-structured plan delineating objectives, tactics, and online channels aimed at effectively promoting a business or brand and engaging the intended audience.

5. Why Should Small Businesses Go Digital?

Small businesses stand to gain from adopting digital practices as it levels the competitive field with larger corporations, broadens their audience reach, and offers a cost-effective means to showcase their products or services online.

Conclusion

Digital marketing for local businesses is important in today's world. We've introduced 10 SaaS platforms that can help boost online visibility and connect with local customers. These tools are valuable for local business success. Embracing digital marketing and trying out these recommended platforms can make a big difference for your local business. So, give them a try and see how they can help your business grow in your local community.

Take Advantage of Sekel Tech's SaaS platform with Digital Marketing

Maximise the potential of digital marketing by leveraging Sekel Tech's SaaS platform. With our cutting-edge technology and user-friendly interface, you can enhance your online presence and connect effectively with your target audience. From analysing customer behaviour to optimising your marketing strategy, our platform offers comprehensive solutions to help you achieve your business goals. Don't miss this opportunity to revolutionise your marketing approach.

Related Articles:

1. Top 10 SaaS Platforms for Hyperlocal Marketing in 2025

2. Local Business Digital Marketing 2025: Ideas and Examples

3. Top 20 Customer Experience Management SaaS Companies