Exclusive Interview: Rakesh Raghuvanshi on Transforming Hyperlocal Commerce with Sekel Tech

In today’s digital-first world, small retailers struggle to maintain visibility and engage customers effectively. Hyperlocal commerce is emerging as a game-changer, bridging the gap between online and offline retail. In a recent interview with SafetyDetectives, Rakesh Raghuvanshi, CEO & Founder of Sekel Tech, shared how the company is redefining hyperlocal, omnichannel commerce.

Rakesh Raghuvanshi discusses how Sekel Tech empowers brands and retailers by enhancing digital discoverability, optimizing customer engagement, and unifying fragmented data to drive sales. He also highlights how AI-driven automation helps improve foot traffic and generate high-quality leads. Let’s dive into the key insights from the interview.

About Rakesh Raghuvanshi and His Role at Sekel Tech

Rakesh Raghuvanshi – Founder & CEO

Rakesh Raghuvanshi, Founder and CEO of Sekel Tech, is a visionary leader in hyperlocal marketing and omni-commerce. With over 30 years of expertise, he has built Sekel Tech into a leading platform that helps brands, dealers, and retailers connect with local customers through AI-driven engagement and real-time data.

As the custodian of the product, Rakesh ensures that Sekel Tech’s vision aligns with real-world solutions for small retailers. His goal is to bridge the gap between online discovery and offline sales, enabling businesses to drive high-quality leads and increased foot traffic.

Under his leadership, Sekel Tech offers:

- Customer Data Platforms (CDP) for first-party data utilization.

- AI-powered demand generation to enhance local sales.

- Real-time inventory integration with Google and Meta.

- Automated customer engagement tools for better retention.

With SOC2, GDPR, and ISO certifications, Sekel Tech ensures secure and privacy-compliant data management. The platform has helped Fortune 500 brands generate 4.6 million high-quality leads quarterly, achieving an 18-20% conversion rate.

What is Sekel Tech?

Sekel Tech is a pioneer in hyperlocal discovery and omni-commerce SaaS solutions, designed to help brands, dealers, and stores connect directly with their customers and drive foot traffic and high-quality leads.

With over 49% of daily Google searches focused on local businesses, digital discovery is more important than ever. Sekel Tech enables brands to:

- Connect directly with customers, even through multi-brand outlets.

- Ensure real-time product availability and store location accuracy.

- Bridge the gap between online discovery and in-store sales using targeted, location-based solutions.

Our platform has successfully generated 4.6 million high-quality calls and form leads quarterly for Fortune 500 brands, achieving an impressive 18-20% leads-to-sales conversion rate. With SOC2, ISO, and GDPR-compliant encryption, we ensure secure data management while building trust with our clients.

At Sekel Tech, we redefine how brands amplify channel partner sales by leveraging hyperlocal marketing strategies. From digital engagement to in-store conversions, we deliver measurable, data-driven results.

Watch this quick video to better understand how Sekel Tech empowers brands and retailers to drive discovery, enhance engagement, and generate demand at scale.
 

Now that we've covered how Sekel Tech redefines hyperlocal commerce, let’s explore how it enhances local search visibility and foot traffic.

Enhancing Local Search Visibility & Foot Traffic

Many small retailers struggle with local search discoverability. Sekel Tech bridges this gap by seamlessly integrating digital and physical touchpoints, guiding customers from discovery to retention while ensuring data privacy and security at every stage.

1. Discovery (Customer Unknown)

Customers find your business through hyperlocal targeting with Sekel Tech’s Get Discovery and Listing Management, ensuring accurate store information and optimized local search visibility.

2. Engagement (Customer Known)

Once a customer interacts with your brand—whether through a website visit, form submission, or call—Sekel Tech uses first-party cookies to track behavior. A unique ID is assigned, helping brands personalize interactions while maintaining compliance.

3. Conversion (Online to In-Store)

With Sekel Tech’s Click-to-Drive feature, customers can seamlessly transition from online interest to in-store visits. Real-time tracking ensures a frictionless experience, helping brands capture and optimize every interaction.

4. Purchase & Data Integration

Sekel Tech securely records purchase data, activates warranties, and enriches customer profiles in the CRM and Customer Data Platform (CDP) for better insights and future engagement.

5. Retention & Loyalty

Post-purchase, Sekel Tech automates engagement through WhatsApp, SMS, and email, keeping customers informed about service reminders, new offers, and personalized updates—all while ensuring compliance.

6. Real-Time Inventory Updates

Sekel Tech integrates with Google and Meta to pull live inventory data, ensuring accurate product availability for customers searching online.

By optimizing local search visibility, tracking customer interactions, and automating personalized engagement, Sekel Tech helps retailers drive foot traffic, increase conversions, and build long-term customer relationships.

Enhance your understanding with this informative video that explain how Sekel Tech’s hyperlocal solutions help brands and retailers enhance visibility, engage customers, and drive demand effortlessly.
 

Simplifying Digital Marketing for Small Retailers

For small retailers, traditional advertising is often costly and ineffective. Sekel Tech’s AI-powered Hyperlocal Discovery & Omni-Commerce Platform simplifies digital marketing by offering an all-in-one solution that integrates content management (CMS), product information (PIMS), and customer data (CDP) with advanced geofencing and store locator capabilities.

With Sekel Tech, retailers can automate and optimize marketing efforts through:

- Pre-designed ad templates for quick and easy campaign deployment.

- Automated budget allocation across Google, Meta, WhatsApp, and email to maximize ROI.

- A centralized dashboard to track campaign performance, lead conversion, and customer interactions.

- AI-driven IVR and virtual agents to streamline lead capture and gather valuable first-party data at the last mile.

- Real-time campaign targeting and retargeting to drive foot traffic and in-store sales.

By centralizing critical marketing functions, Sekel Tech empowers even small retailers to leverage enterprise-grade digital capabilities, ensuring seamless omni-commerce management and enhanced customer engagement.

The Future of Omnichannel Commerce

Consumer behavior is rapidly evolving toward online-to-offline (O2O) shopping, making it crucial for retailers to integrate seamless digital and physical experiences. Sekel Tech’s Hyperlocal Discovery & Omni-Commerce Platform equips retailers with the tools to stay ahead in the competitive landscape by:

- Competing with quick commerce models through hyperlocal engagement and real-time demand capture.

- Enabling hyperlocal delivery by leveraging real-time inventory data across multiple locations.

- Streamlining order fulfillment with direct WhatsApp orders and local logistics partnerships for faster, more efficient deliveries.

- Enhancing customer experience by integrating AI-powered insights, ensuring personalized interactions and increased retention.

As the retail landscape shifts, Sekel Tech empowers businesses to bridge the online and offline gap, making omnichannel commerce more efficient, scalable, and customer-centric.

Sekel Tech provides an integrated hyperlocal solution to bridge the gap as the retail landscape shifts from online to offline. Learn how our platform helps retailers adapt to this changing ecosystem.
 

Unifying Customer Data for Better Insights

Managing fragmented customer data across multiple platforms can hinder business growth. Sekel Tech’s Hyperlocal Discovery & Omni-Commerce Platform solves this challenge by:

- Providing a centralized platform that integrates CRM, WhatsApp, Google, and Meta insights.

- Delivering personalized offers based on real-time customer interactions and engagement patterns.

- Ensuring compliance with GDPR, SOC2, and ISO data privacy standards for secure and ethical data management.

First-party data is a game-changer in customer engagement. Watch this video to see how Sekel Tech helps businesses unify customer interactions across multiple digital touchpoints, unlocking valuable insights for smarter decision-making.
 

Overcoming Hyperlocal Marketing Challenges

Many brands struggle with hyperlocal digital marketing due to fragmented strategies and inconsistent information. Sekel Tech solves these issues with:

- Listing Management - Ensures accurate and consistent business details across all platforms.

- Store Locator - Helps customers find nearby stores quickly.

- Product Management - Showcases localized product availability, ensuring customers see what's in stock.

- Merchant Listings - Connects customers with authorized dealers for an authentic shopping experience.

- CMS (Content Management System) - Delivers localized content that engages and informs.

The Outcome?

- Increased visibility

- Accurate product listings

- Stronger customer connections from the first point of contact

Want to know how Sekel Tech transforms hyperlocal marketing? Watch this video to discover our competitive edge. "Sekel's Clear Differentiator in Hyperlocal Marketing Platforms"
 

Conclusion 

Sekel Tech is revolutionizing hyperlocal commerce by bridging the gap between online discovery and in-store engagement. Through SEO-driven digital assets, AI-powered marketing automation, and a unified data ecosystem, we empower brands and retailers to enhance visibility, drive foot traffic, and boost sales conversions.

Want to dive deeper into this insightful discussion? Read the full interview on SafetyDetectives.

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