GMB Listings Best Practices: Increase Organic Traffic in 2025

Editor’s Note: This post was originally published in Aug 2024 and is updated in Dec 2025 for accuracy and comprehensiveness.

GMB listing is a free business profile that appears on Google Search and Maps, providing essential information like address, hours, and contact details. Optimise it to improve local search visibility, attract customers, and manage your online reputation.

Optimising your Google My Business (GMB) listing is essential for boosting local search visibility and driving organic traffic to your business. In today's digital age, a well-managed GMB profile can significantly impact your customer acquisition and overall success. This guide will delve into the best practices for maximising your GMB listing's potential, helping you attract more customers and grow your business in 2025.

What is Google My Business Listing

A Google My Business (GMB) listing is an online profile that enables businesses to manage their presence on Google Search and Maps. It includes crucial details such as the business name, address, phone number, website, hours of operation, and customer reviews. This profile is essential for enhancing a business's local search visibility, making it easier for potential customers to find and interact with the business online.

For example, if you search for "tyre shops near me" on Google, you’ll see a list of local tyre shops with their GMB profiles displayed. These profiles provide instant access to key information such as location, contact details, opening hours, and customer ratings. By optimising their GMB listings, these gold shops increase their chances of appearing in local search results, thereby attracting more customers.
 

Why Google Business Profile (GMB) Matters for Local SEO in 2025

1. The Evolving Landscape of Local SEO

As digital marketing evolves, local SEO has become essential for every business. In 2025, hyperlocal search continues to grow, and customers rely on accurate, local information before making decisions. A well-optimised GMB listing remains a core driver of visibility in this landscape. With tools like Sekel that support real-time updates and consistent listing data, businesses can stay visible in competitive local search results.

2. Recent Trends in Local SEO

Local SEO trends show a clear shift toward personalised and location-focused results. Search engines now deliver highly relevant recommendations based on intent and user behaviour. Features such as the Local Pack and richer Google Business Profile attributes play a major role in attracting clicks. Keeping listings updated, analysing insights, and improving GMB attributes can help brands outperform competitors. Sekel supports this with automated listing management and accurate multi-location updates.

3. Role of GMB in Local Search Visibility

A complete and optimised Google Business Profile directly boosts local search visibility. Appearing in the Google Local Pack gives businesses access to high-intent traffic and more customer actions. Consistent NAP details, accurate categories, and active listing management help strengthen this visibility. Sekel enhances this process through automated sync, bulk edits, and unified control for multi-location brands.

4. How GMB Impacts Organic Traffic and Customer Acquisition

A strong GMB listing improves rankings and increases organic traffic by offering accurate information, quality images, and responsive engagement. Updated profiles build trust and encourage customers to take action. In 2025, reputation and real-time accuracy play a big role in customer acquisition. With features like review management, insights tracking, and structured updates, Sekel helps businesses convert local searchers into loyal customers more effectively.

Enhance your understanding with this informative video on "Revolutionising Google My Business Growth with Sekel Tech"
 

Benefits of Google My Business (GMB) Listings

1. Increase Your Visibility on Google

A well-optimised GMB Listing improves your visibility on Google Search and Maps, helping you rank better in local SEO results. Appearing in nearby searches brings more website visits and in-store footfall. With Sekel’s Listing Management and Unified Data Platform, multi-location brands can keep all listings updated and consistent.

2. Build Credibility Through Customer Reviews

A strong Google My Business listing allows customers to share genuine reviews that build trust and credibility. Positive ratings highlight service quality and boost brand reputation. Using Sekel’s Review Management, businesses can track and respond to customer feedback quickly across all locations.

3. Share Essential Business Information with Customers

Your GMB Listing displays key details like hours, contact info, address, products, and catalogues. Keeping this accurate ensures customers always see reliable information. Sekel’s Unified Data Platform helps maintain consistent data across every outlet.

4. Enhance Customer Engagement with Direct Interactions

Messaging and Q&A features on Google My Business allow quick responses to customer questions, leading to better engagement and long-term loyalty. Integrating this with Sekel’s Lead Management helps brands capture and respond to high-intent enquiries more efficiently.

5. Gain Insights with Performance Analytics

GMB Listing insights reveal how customers find and interact with your profile. Tracking impressions, clicks, and actions helps you refine your local SEO strategy. Sekel’s analytics tools further support multi-location businesses in making data-driven improvements.

Key Features of Google My Business Listing

Google My Business offers a range of features to help businesses manage their online presence and connect with customers:
 

- Basic Business Information: Name, address, phone number, website, hours of operation, and business category.

- Google Maps Integration: Displays your business location on Google Maps, allowing customers to easily find directions.

- Photos and Videos: Showcase products, services, and your business environment through visual content.

- Customer Reviews: Collect and respond to customer reviews to build trust and reputation.

- Google Posts: Share updates, promotions, and events with your audience.

- Messaging: Enable direct communication with customers through messaging.

- Products: Showcase a catalogue of your products with images and descriptions.

- Attributes: Highlight specific features of your business, such as wheelchair accessibility or Wi-Fi availability.

- Insights: Track performance metrics like website clicks, phone calls, and directions.

- Appointments: Allow customers to book appointments directly through your GMB listing.

By effectively utilising these features, businesses can optimise their GMB listing and enhance their local search visibility.

Best Practices to Optimise GMB Listings to Boost Organic Traffic

1. Complete Your Google My Business Listing

- Sign in to Your Google Account

Start by signing in to the Google Account you want to associate with your business. This will be the account you use to manage your Google My Business listing.

- Access Google My Business

Once signed in, navigate to Google My Business by clicking on 9 dots on the top right to begin the setup process. This platform is where you'll manage your business’s online presence across Google. Click on “Add Business → Add single business” in the Business Profile Manager.

- Enter Your Business Name and Select Your Primary Business Category

Input the exact name of your business as you want it to appear in search results. Ensure that the name matches what customers know and recognise. Choose the category that best describes your business. This helps Google understand what your business offers and improves your visibility in relevant searches.

- Add a location where customers can visit like a shop or office
 

- Add Your Business Address

Provide your business’s physical address if you have a storefront. This allows customers to find your location easily on Google Maps.

- Add Your Business Hours

Mention your business hours such as the working days, opening hours and closing hours.

- Add your mobile number where you will get the Google authentication code and enter it to verify.
 

- Specify Service Areas (For Service Area Businesses)

If you serve customers at their locations, specify the service areas you cover. This option is ideal for businesses like plumbers, electricians, or delivery services.

- Complete Your Listing Details

Review and fill in any additional details such as the business attributes. A complete listing ensures customers have all the information they need.

- Verify Your Listing

Finally, verify your listing to confirm your business’s legitimacy. Verification is necessary for your business to appear in Google Search and Maps. The most common method for Google My Business verification is through store number Google authentication code, video verification, and postcard initiation.

- Enter Your Phone Number and Website

Add a contact number and website URL in “Edit Profile” to facilitate easy communication with your customers. Sekel Tech offers IVR number service and a microsite designed for your business profile. Precise contact details are essential for building customer trust and engagement. 

2. Business Description for Local SEO

Your Google My Business (GMB) description is key to attracting customers and boosting your search rankings. A well-crafted description should be concise, engaging, and include relevant local keywords.

How to Craft a Search Engine-Optimised Business Description:

- Be Clear and Concise: Clearly describe what your business offers in a straightforward manner.

- Incorporate Relevant Keywords: Use local keywords that potential customers might search for. For example, for Tyre shopd, keywords like "jewellery shop near me" and "gold shop near me" are effective.

- Highlight Unique Selling Points: Showcase what makes your business unique, such as your product range or exceptional service.

- Include a Call to Action: Encourage customers to visit your store or check out your offerings online.

Example of an Optimised Business Description:
 

3. Refresh Business Photos, Logo, and Videos

Regularly update your business photos, logo, and videos to maintain an engaging and professional profile. High-quality visuals draw more attention and reflect positively on your business.

4. Add Product Detail

Provide comprehensive details about your products to highlight what you offer. This helps potential customers understand your inventory and generates interest in your business.
 

5. Use "Add Update" to Create Google Posts

Take advantage of the "Add Update" feature to post timely updates about your business. Regularly sharing news, promotions, or events keeps your audience engaged.

6. Actively Respond to Customer Reviews

Respond to customer reviews to show appreciation for their feedback and address any issues. You can also use QR codes to make it easier for satisfied customers to leave reviews.

7. Include Questions & Answers on Your Profile

Add frequently asked questions and their answers to your profile. This provides essential information to customers and can help reduce direct inquiries.

8. Showcase Specific or Special Services

Highlight any unique or specialised services you provide to set your business apart. Emphasising these services can attract customers seeking particular solutions.

9. Monitor Performance with Google My Business Insights

Leverage Google My Business Insights to assess how your listing is performing. Analysing metrics like views and customer interactions can guide you in making data-driven enhancements.

10. Local Backlinks: Boosting Your GMB Ranking

Local backlinks are crucial for enhancing your GMB ranking and local SEO. They increase your business's authority, improve local visibility, and drive local traffic.

How to Acquire Them:

- Local Directories: List your business in local directories.

- Local Media: Get featured in local newspapers and blogs.

- Local Partnerships: Collaborate with local influencers and sponsor events.

These strategies can effectively elevate your GMB profile’s authority and search visibility.

Read Also - Step-by-Step Google My Business Optimisation Guide in 2025

Gain more insights on Google My Business (GMB) with this short and informative video. "10 Best Google Business Profile GBP Management Tools 2024"
 

How to Avoid GMB Listing Mistakes

1. Inconsistent NAP (Name, Address, Phone Number) Information

Ensure that your business’s Name, Address, and Phone Number (NAP) are consistent across all online platforms. Discrepancies in this information can confuse customers and negatively affect your search rankings. Regularly check and update your NAP details to maintain consistency and improve your local SEO.

2. Neglecting to Utilise All Available Features

Google My Business offers a wide range of features designed to enhance your profile’s visibility and engagement. Failing to take advantage of features like posts, Q&A, product listings, and photos can limit your profile's effectiveness. Make sure to explore and use every feature to fully optimise your listing and attract more customers.

3. Ignoring Customer Reviews

Customer reviews play a vital role in your business's online reputation. Ignoring reviews, especially negative ones, can harm your credibility. Always respond to reviews - both positive and negative, to show that you value customer feedback and are committed to improving your service.

4. Not Keeping Up with GMB Updates and Trends

Google My Business is constantly evolving, with new features and updates being introduced regularly. Staying informed about these changes is crucial to keeping your profile effective. Ignoring updates can lead to missed opportunities and may reduce the impact of your GMB listing on local search visibility.

5. Not Using GMB Features to Their Full Potential

As mentioned earlier, under utilizing the available GMB features can significantly diminish your listing’s effectiveness. Regularly explore and use the full range of GMB features, such as posts, booking options, and insights, to enhance your profile and attract more customers.

Gain more insights on GMB with this comprehensive article from the Times of India, "How to Create a Strong Google My Business Profile: Step-by-Step Guide." Discover valuable tips to ensure your GMB listing stands out and drives more local traffic to your business.

How to Manage Access and Multi-Location GMB Profiles Effectively

Managing GMB listings across multiple locations becomes easier when you organise access, maintain consistency, and use the right tools. Here’s a simple, effective approach:

1. Create Business / Location Groups: Group all locations under a Business Group (Location Group) for centralised control. This helps you manage bulk updates, maintain consistency, and avoid sharing single login credentials.

2. Assign Clear Roles: Give each user the right access level - Owners, Managers, and User Groups. This keeps your Google Business Profiles secure while allowing teams to update listings, respond to reviews, and manage daily activity.

3. Use Bulk Upload & Verification: For brands with many outlets, use Google’s bulk upload and bulk verification to set up all listings quickly and ensure each location appears on Search and Maps accurately.

4. Standardise All Listing Information: Keep NAP (Name, Address, Phone), business categories, store hours, and attributes consistent across every location. Consistency improves local SEO and strengthens brand trust.

5. Use a Dedicated Listing Management Tool: Multi-location businesses benefit from SaaS tools (like Sekel) that manage all GMB listings from a single dashboard, automate updates, sync data, and track performance.

6. Review Access & Audit Regularly: Remove outdated users, check verification status, and audit listing info periodically. Regular checks help avoid errors, suspensions, and ranking issues.

Read Also - Top 15 Google My Business (GMB) Management Tools in 2025

Frequently Asked Questions (FAQs)

1. Is GMB listing free?

Yes, a Google My Business (GMB) listing is free to create. It ensures your business appears on Google Search and Maps, making it easier for customers to find you. This free listing can help increase your organic traffic and improve local visibility.

2. How do I rank my GMB listing?

To improve your Google My Business (GMB) ranking, keep your business details up to date and accurate. Regularly add new content, such as posts and photos, and encourage customers to leave reviews. Incorporating relevant keywords and staying engaged with customers will help enhance your local search visibility.

3. Is Google My Business Right for Your Business?

Yes, Google My Business (GMB) is perfect for businesses that want to improve local visibility and attract nearby customers. It helps showcase your business info, photos, products, manage reviews, and track performance with GMB insights. Using tools like Sekel Tech, you can keep your listings accurate, optimised, and consistent across multiple locations to boost local SEO and organic traffic.

4. What are the requirements for a Google My Business listing?

To set up a Google My Business listing, provide your business name, address, phone number, and category. Verification is required, usually through a code sent by Google. Additionally, your business must have a physical location that customers can visit.

Conclusion

Optimising your Google My Business (GMB) listing is essential for boosting local search visibility and driving organic traffic in 2025. By leveraging the full range of GMB features, maintaining accurate and up-to-date information, and actively engaging with customer reviews, you can significantly enhance your business’s online presence. Avoid common mistakes and stay informed about the latest updates to ensure your GMB listing remains effective and competitive. Implementing these best practices will help you attract more local customers, increase your search rankings, and ultimately drive more traffic to your business.

Increase Organic Traffic with Sekel Tech’s Listing Management Services

We specialise in helping businesses manage and optimise their presence on Google My Business and other crucial directories like Facebook, Bing, and Apple Maps. We ensure that your business information is precise and consistent across all platforms, building trust with both customers and search engines. By constantly monitoring and updating your listings, we eliminate discrepancies that could harm your online reputation. Google recognises and rewards this consistency with higher visibility and more views of your business listings.

Boost your local visibility and drive more traffic with Sekel Tech’s expert listing management services. Our comprehensive solutions ensure your Google My Business profile is fully optimised, up-to-date, and strategically managed to enhance your local search presence. Contact us today to learn how Sekel Tech can help you maximise your GMB potential and achieve measurable growth.

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