Top 10 Successful Digital Commerce Examples for Businesses

Digital commerce examples showcase how businesses can leverage digital technologies to improve customer experiences, increase operational efficiency, and create new revenue streams. Some successful examples of digital commerce include Sekel Tech, Shopify, Intercom, Zyro, BigCommerce, and others.

Digital commerce is much more different than what it was a few years ago, in terms of the way it operates today. In addition to its new appearance, it now has a number of additional considerations and steps to consider.

Compared to physical retail locations, online shopping is convenient and offers a number of advantages, such as 24/7 access and the absence of parking, traffic, and crowds. It is possible for digital commerce examples to enhance capabilities while reducing costs at the same time.

In this article, we will discuss the importance of digital commerce, and the top digital commerce examples of businesses that have made a mark.
 

What is Digital Commerce & How Does it Work?

Digital commerce is the online buying and selling of goods or services. It starts with customers seeing ads and clicking on them to visit online stores. Businesses use customer data to personalise the shopping experience and optimise their offerings. The goal is to improve sales and customer satisfaction by understanding and meeting customer needs.

Digital commerce begins when customers discover a brand or product online through advertisements, search results, or online retailer websites. Digital commerce examples like Amazon personalise search pages using algorithms based on customer behaviour and location.

Sales data inform marketing, improving product ads, website presentation, and customer support. Digital commerce emphasises collecting and leveraging customer data to enhance the online shopping experience.
 

Importance to Digital Commerce

Digital commerce examples are crucial in today’s economy. The use of digital technologies enables these trade activities to thrive. Digital commerce provides numerous advantages, including 24/7 accessibility, convenience, and the ability to avoid traffic and crowds. It has become essential for businesses, even those with brick-and-mortar stores, to have a digital commerce component. Consumers often conduct product research in physical stores but make their actual purchases online, showcasing the influence of digital commerce on consumer behaviour.

In conclusion, digital commerce has become a fundamental aspect of modern business and is shaping the way both businesses and consumers engage in trade. Business-to-business companies that sell products and services to other businesses are examples of digital commerce businesses.
 

Digital Commerce Vs. eCommerce

eCommerce primarily focuses on the online selling of goods and services through dedicated websites. It revolves around transactions and generating revenue while minimising inventory costs. The success of an eCommerce business is measured by the total sales achieved.

On the other hand, digital commerce encompasses a broader range of processes and technologies that contribute to the entire customer buying journey, from acquisition to retention. It includes SEO optimization, retargeted advertising, payment technologies, and logistical operations to enhance the overall customer experience. Digital commerce assigns value to customer engagement and aims to maximise customer lifetime value (CLV) by keeping customers engaged throughout the buying process.

While eCommerce is a specific component of digital commerce, the latter expands beyond traditional online selling. It incorporates emerging technologies like augmented reality (AR) shopping, artificial intelligence, and virtual shopping assistants to transform and enhance the customer experience.

In summary, eCommerce is transaction-focused, primarily centred on online sales, while digital commerce encompasses a broader scope of processes, technologies, and customer engagement throughout the entire buying journey.

For more information on the differences between the two, check out our article on Digital Commerce Vs. eCommerce.

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E-commerce can be classified into four main types, each characterized by the relationship between buyers and sellers:

1. Business-to-Business (B2B)

In this model, transactions occur between businesses. Companies sell goods or services to other businesses rather than individual consumers. B2B e-commerce is common in wholesale distribution and manufacturing. Examples include platforms like Alibaba and ThomasNet, which facilitate bulk purchasing and supplier discovery.

2. Business-to-Consumer (B2C)

This is the most prevalent form of e-commerce, where businesses sell directly to individual consumers. B2C platforms, such as Amazon, eBay, and Walmart.com, focus on retail and provide user-friendly shopping experiences, complete with product reviews and secure payment options.

3. Consumer-to-Consumer (C2C)

In this model, consumers sell directly to other consumers. C2C e-commerce is often facilitated by online marketplaces like eBay, Etsy, and Craigslist, where individuals can list items for sale and engage in peer-to-peer transactions.

4. Consumer-to-Business (C2B)

This model allows individuals to sell products or services to businesses. Common in freelance work and affiliate marketing, platforms like Upwork and Fiverr connect freelancers with companies seeking specific skills or services.

These four types illustrate the diverse landscape of e-commerce, catering to different market needs and consumer behaviors.

Read Also - B2B B2C D2C Business Models: Difference with Examples
 

Digital Commerce Trends

Every aspect of the online world is constantly changing, including digital commerce. A presence across multiple channels may have sufficed earlier, but now it is necessary to go further. Digital commerce trends include:

1. Personalization

Customers expect personalized experiences, and brands that provide customized content and recommendations have a higher chance of making sales.

2. Interactive Products

Augmented and virtual reality are being integrated into digital commerce, allowing customers to engage with products through immersive experiences.

3. Inventory Control

Technology is helping retailers optimize their inventory management by utilizing store supplies to fulfil online orders, reducing overhead costs.

4. Integrated Marketing

Brands are focusing on creating cohesive digital experiences across multiple channels to meet customer expectations in a fragmented digital world.

5. Automation

Retailers increasingly automate repetitive tasks such as inventory management, marketing, and customer support to streamline operations and reduce costs.

6. API-Based Commerce

Headless commerce separates the front-end user experience from the back-end infrastructure, enabling businesses to provide personalized and flexible experiences across various channels and devices.

7. Subscription Commerce

The popularity of subscription-based models continues to rise, offering a convenient and recurring revenue stream for businesses in various industries.

8. Augmented Reality

Implementing AR technology allows brands to create immersive experiences, reducing the need for physical product inventory and enhancing brand value.

9. Artificial Intelligence

AI is being utilized to analyze customer data and deliver personalized sales material, with a significant portion of customer interactions expected to be handled by AI.

10. Content and Commerce

Media companies are monetizing their audiences by blending content and commerce, guiding readers to make purchases through product-centric content.

11. Progressive Web Apps (PWAs)

PWAs offer immediate access to a brand’s offerings without the need for app downloads, providing a seamless user experience across browsers.

12. Customer Analytics

Leveraging analytics helps businesses understand customer behaviour, optimize marketing efforts, and make data-driven decisions throughout the customer journey.

To stay ahead in digital commerce and meet customer expectations, businesses should embrace these trends. Check out the article for more details on B2B digital commerce trends and examples of 2024 shaping the future of online shopping.

 

Top 10 Digital Commerce Examples

The term “digital commerce” refers to a wide variety of online business operations. Here are 10 examples of digital commerce

#1 Sekel Tech – Digital Commerce Example 

Sekel Tech is the best example of digital commerce, offering comprehensive digital commerce solutions and services to help your business grow exponentially. The Sekel Tech Suite of products and services is a perfect match for all types of businesses, whether they are startups, small businesses, or large corporations. It helps retailers manage their online presence, store orders, and consumers’ journey from online to offline. You can manage your inventory, optimize your website, and track conversions with this software. Additionally, they provide live chat, phone, and email support 24 hours a day.

With Sekel Tech, you can easily sell online, in stores, or anywhere else. Users appreciate Sekel Tech’s ease of use and advanced features for digital commerce. Using first-party data, including web, in-store, purchase history, and loyalty status, the company can create targeted marketing for each customer. You can reach nearby customers and spread brand awareness with Sekel Tech.

#2 AppSumo – Digital Commerce Example 

AppSumo is an online daily deal site featuring digitally distributed goods and online services. Build your business by discovering, buying, and selling digital products. Many technology companies partner with AppSumo, including Evernote, MailChimp, Depositphotos, and many more. Their customers get excellent deals on the software company’s products after they negotiate a deal with the company. The software is being sold at a heavy discount, for a limited time only. By saving and making money for their clients and partners, they work every day to make the company successful.

#3 Shopify – Digital Commerce Example 

Shopify is a subscription-based service. Your eCommerce store can be hosted on the site and you can also connect your own domain name. It offers a variety of features, including product management, order management, multiple payment gateways, basic customer management, unlimited bandwidth, and 100+ professional themes. You can edit HTML and CSS directly on this mobile-friendly platform. Additionally, you can access reports on sales and store activity. Additionally, you can easily offer discounts, gift cards, and coupon codes with the help of Shopify. It is a good example of digital commerce.

#4 Intercom – Digital Commerce Example 

A US-based software company called Intercom enables customers to build relationships through conversational, messenger-based experiences. They developed a platform for conversational relationships. With their solutions, you can scale conversational experiences for every customer – without overwhelming your staff. They provide a simple tool for customers to sell to and support users throughout the sales process. A merit-based approach is necessary. The CEOs of Facebook and Twitter are both investors in Intercom.

#5 Volusion – Digital Commerce Example 

Volusion is an example of digital commerce based on the cloud. Additionally, Volusion offers marketing and web design services as well as eCommerce software. Online shopping websites can use the tool to manage metadata and create SEO-friendly product pages. Furthermore, it allows you to expand your business to other channels. Additionally, Volusion offers features that help you scale your business. Keep your pages, products, and categories SEO-friendly with powerful SEO tools. Volusion has an easy-to-use interface.

#6 eWorldTrade – Digital Commerce Example 

eWorldTrade is an exemplary digital commerce platform that provides a convenient and user-friendly experience for businesses engaging in online trade. As one the examples of digital commerce, eWorldTrade allows businesses to connect with buyers, communicate effectively, and conduct successful transactions. With their innovative software, they have optimised the platform to enhance international trade efficiency, making it a valuable tool for both buyers and suppliers. Whether you are seeking efficient ways to conduct business as a buyer or supplier, eWorldTrade is an example of a digital commerce platform that can benefit your operations. Additionally, businesses may consider exploring excellent examples of digital commerce platforms.

#7 Zyro – Digital Commerce Example 

Zyro is an eCommerce dashboard that provides a wide range of information you need to grow your business – inventory tracking, order tracking, customer reports, and the tools necessary. Powerful integrations make it easy to analyse traffic and optimise conversions. With Zyro’s eCommerce builder, you can promote your products and grow your business with a variety of marketing tools. With Zyro’s digital commerce builder, you can optimise your store for search engines so that potential customers will find you when they are searching for products like yours. It is a good example of digital commerce.

#8 Magento – Digital Commerce Example 

The Magento subscription service provides both a subdomain and hosting space where you are also allowed to attach your own domain name to your eCommerce store. The software includes several functionalities such as a product management system, an order management system, multiple payment gateways, a basic customer management system, 100+ professional themes, and unlimited bandwidth. It allows you to offer discounts and coupon codes easily. You can sell your products in person with Square and on marketplaces and social platforms. Furthermore, it provides a powerful analytics module, with reports, purchase funnels, Abantecart cart stats, and much more.

#9 BigCommerce – Digital Commerce Example 

The WooCommerce eCommerce plugin for WordPress is an open-source e-commerce solution, serves as an example of digital commerce. It can be used by WordPress-based online merchants of all sizes. Essentially, it is a standalone piece of software that needs to be installed on a web server. This plugin seamlessly integrates with your WordPress website and offers a wide range of features, including product management, order management, multiple payment gateways, customer management, and thousands of WooCommerce themes, both free and paid. Moreover, the platform is mobile-friendly, depending on the theme being used. Sales reports and store activity reports are available, along with the ability to offer discounts and coupon codes, and access to thousands of extensions.

#10 PrestaShop – Digital Commerce Example 

PrestaShop is an open-source, freemium eCommerce platform with over three hundred built-in features for managing products, payments, shipping, manufacturers, and vendors, making it an excellent example of digital commerce. Users can enhance their online stores by adding new features through add-on modules that utilise a web template system. Additionally, third-party developers can sell themes and modules to other merchants via the PrestaShop Addons marketplace.

These are just a few examples of digital commerce, highlighting how technology and data-driven approaches are transforming the way businesses interact with customers and drive sales in the digital landscape.

 

Watch How E-Commerce is Revolutionizing Business in the given video

Frequently Asked Questions (FAQs)

1. Why is Digital Commerce Important?

Digital commerce is important because it allows businesses to sell their products or services online, reaching a wider audience and providing convenience for customers.

2. How does Digital Commerce Work?

Digital commerce involves the buying and selling of goods and services through digital channels, such as websites, mobile apps, or social media platforms.

3. How do I Start a Digital eCommerce Business?

To start a digital eCommerce business, you need to identify a niche, create a website, select a payment gateway, and choose a fulfilment method.

4. Is Selling Digital Products Profitable?

Yes, selling digital products can be profitable because they have low overhead costs and can be sold repeatedly without needing to restock inventory.

5. What is B2C Digital Commerce?

B2C digital commerce refers to businesses that sell products or services directly to consumers through digital channels, such as e-commerce websites or mobile apps.
 

Conclusion

Examples of digital commerce listed above all have one thing in common: a customer-centric approach. They provide their customers with convenience and functionality, complemented by descriptive content, on a personalised web store. Digital commerce offers many benefits to businesses. 

Digital Commerce examples can be challenging to understand if people don’t have a solid understanding. To make your digital commerce company successful, you should learn about its origins and services in order to better understand, predict, and project its scale, business models, and features. This Digital Commerce examples article has been written to help businesspeople and anyone interested in digital commerce gain a deeper understanding of this rapidly growing market.

In one of the articles of The Times of India they also have mentioned the top ten e-commerce trends and practices that will shape in 2024.
 

Take Advantage of Sekel Tech’s Digital Commerce Services

A digital commerce company is the cornerstone of the industry. All digital commerce businesses can learn a lot from the top digital commerce companies, from serving customers to handling millions of products worldwide.

Sekel Tech is a leading provider of digital commerce solutions for retailers, brands, and other organisations. We offer a wide range of services, including business intelligence and analytics, organic discovery, hyperlocal marketing, location-based marketing, and digital commerce solutions. Sekel Tech’s digital commerce services are designed to help customers create a more personalized shopping experience. We have extensive experience in creating customized digital commerce solutions for our clients that meet their specific needs. It is best to look at Sekel Tech as an example of digital commerce.

An article by Nitya Sharma, CEO & Co-Founder Simpl has also mentioned "Top ten trends and practices that will shape e-commerce". Click here to read.