Territory and outlets geo-fenced
Every outlet is mapped to a territory and a beat, with boundaries that prevent overlap between reps or distributors covering the same ground.
Reps who plan their own day visit whoever is convenient, not whoever is due. Sekel builds the beat plan for every territory and calculates the most efficient route through it, so no outlet waits weeks for a visit and no rep wastes half the day travelling.

The Problem
Without a system-generated beat, a rep's day is shaped by convenience. Outlets close to home get visited every week. Outlets on the far edge of the territory go a month without a call. Nobody at HQ sees the gap until a distributor complains that no one has come by, and by then the outlet has started buying from somewhere else.
How it Works
Beats are planned at the territory level and optimised down to the individual day, so coverage and travel time both stay under control.
Every outlet is mapped to a territory and a beat, with boundaries that prevent overlap between reps or distributors covering the same ground.
Generate recurring beat plans for every rep automatically, on daily, weekly, or monthly cycles, based on outlet tier and coverage rules.
Every outlet is geo-fenced to a territory and a beat, so coverage boundaries are unambiguous and never overlap between reps.
Every day's stops are sequenced for the shortest travel path and the least idle time between visits, calculated automatically.
Classify outlets by potential or tier, and set how often each tier gets visited, so high-value outlets never wait as long as low-priority ones.
Add an urgent visit or lose one to a cancellation, and the day's remaining route recalculates instantly to stay efficient.
See exactly which planned visits were completed, skipped, or done out of sequence, by rep, by beat, or by territory.
Distribute outlets evenly across the team based on workload and travel time, so no rep is overloaded while another has spare capacity.
Track beat coverage, missed calls, and the ratio of productive time to travel time, by rep and across the entire field team.
Sets territory rules and visit frequency once, and sees beat adherence across the whole team without chasing individual reports.
Opens the app to an already-sequenced route for the day, with no time spent deciding where to go next.
Follows a beat that guarantees every outlet in their patch gets covered on schedule, not just the convenient ones.
Compares beat adherence and coverage across territories, spotting gaps before a distributor has to raise them.
Sees market coverage as a real number, not an assumption, across every city and every dealer network.
Knows their outlet is on a defined visit schedule, with a predictable cadence instead of an occasional drop-in.