Set the planogram or rollout standard
Upload the approved display layout or POSM standard once, so every outlet in the rollout is measured against the exact same benchmark.
Orchestration and Planogram Compliance
You paid for the dangler. Did it actually go up?
Marketing spends on schemes and POSM. Sales promises they will be executed. Nobody can prove what actually happened at the shop counter. Sekel orchestrates every rollout across the network and verifies planogram compliance with photo evidence, so spend and execution finally match.
The problem
Budget spent at HQ. Execution invisible at the counter.
A brand pays for danglers, glow signs, and in-store displays across hundreds of outlets. The material gets sent out. What happens after that is a black box. Some outlets put it up. Some don't. Some put up last quarter's material. Nobody at HQ finds out until a competitor's audit or a customer complaint reveals the gap, long after the campaign budget is spent.
How it works
From approved standard to verified execution, everywhere.
The same rollout logic runs whether it's a single scheme in one city or a national planogram refresh across thousands of outlets.