Unique tracking number per dealer
Each dealer location is assigned a unique, dynamically inserted phone number - so every call can be traced back to the specific listing, campaign, or search query that generated it.
IVR & Call Tracking
Every call tracked. Every offline touchpoint attributed.
A phone call is one of the highest-intent customer actions - and one of the hardest to attribute. Sekel's IVR & Call Tracking connects every inbound call to the GBP listing, digital campaign, or search query that triggered it, closing the gap between offline conversations and digital marketing performance.
The problem
Marketing analytics that only track clicks miss half the picture.
A customer finds you on Google, calls instead of clicking, and that conversion is invisible to standard marketing analytics. Without call tracking connected to the source that drove it, brands have no way of knowing which campaigns, keywords, or listings are actually generating phone enquiries.
How it works
From ringing phone to attributed, actionable data.
Every dealer gets a unique tracked number, and every call that comes through it is logged, recorded, and connected to marketing source data automatically.