Blackberrys, a Men's Favourite Brand, Increased Revenue with Sekel Tech

About Blackberrys

Blackberrys is one of the most popular Indian clothing brands that strives to provide you with unique styles and looks. With an unwavering commitment to providing distinctive styles, Blackberrys, strives to redefine the fashion landscape for modern men. By keenly listening to customer feedback, they not only meet current trends but also anticipate future fashion directions.

Goals

Increasing transactions and reducing overall user drop-offs

Retargeting people who have purchased experiences previously and engaging them accordingly.

Challenges

Increasing Engagement And Conversion Rates

Lack Of A Data Model Based On Such A Niche Industry

Growth Facts

10x
Total Views GMB

Total Views in Google My Business (GMB) refers to the cumulative count of how many times a business’s listing has been viewed by users on Google Search and Maps.

8x
Click to calls GMB

Enables users to directly call a business by clicking its phone number on Google Search or Maps.

5x
Physical Store Visits

Count of customers visiting brick-and-mortar locations to measure foot traffic and marketing impact.

6x
First Party Leads

First-party leads are potential customers or prospects who directly interacted with and provided their information to a business, without any involvement of third-party intermediaries.

6x
Call Leads

Call leads refer to potential customers or prospects who have expressed interest in a product or service by making inquiries or providing their contact information during a phone call.

What Sekel Tech Has Done

The Sekel Tech team met with the Blackberry team and discussed their objectives, the current state of the business, and the business operations that were enrolled in the program. Sekel Tech first helped Blackberry understand consumer behavior, see cohorts, read funnels, and study retention rates. To design the respective journeys and have them appear on the Sekel Tech dashboard, they composed a step-by-step plan.