Every channel feeds one pipeline
Leads are captured from Google search, GBP clicks and calls, website forms, WhatsApp, social media, and in-location walk-ins - all landing in the same system, tagged with source and location.
Lead Management
Capture every lead. Route it instantly. Convert it locally.
Leads come from everywhere Google searches, GBP clicks, forms, WhatsApp, phone calls, and walk-ins. Without one system, they fall through the gaps between digital channels and physical locations. Sekel's Lead Management captures every lead from every touchpoint and routes it automatically to the right location and team.
The problem
A lead not routed within minutes is a lead that converts somewhere else.
Without a centralised system, leads from search, GBP, forms, WhatsApp, and phone calls arrive at different places, in different formats, with no way to know which are genuine and which are duplicates or spam. By the time someone follows up, the customer has already gone to a competitor.
How it works
From first touch to conversion - no manual handoffs, no lost leads.
Every channel feeds the same pipeline, so leads are captured, scored, and routed consistently - regardless of where they came from.
What's included
Every lead management capability. Built in.
1
Omnichannel Lead Capture
Google, GBP, website, WhatsApp, social, IVR, and in-location walk-ins - all captured in one unified pipeline.
2
Automatic Lead Routing
Leads matched to the nearest location with relevant availability - no manual assignment, no delay.
3
AI Quality Scoring
Verified mobile, genuine intent signals, and call transcription analysis used to score and prioritise every lead.
4
Duplicate & Spam Filtering
Deduplication logic and bot/spam filtering ensure only genuine, unique leads reach dealer teams and reports.
5
SLA Monitoring & Auto-Escalation
Response time tracked against 1-hr, 2-hr, and 24-hr windows, with automatic escalation on missed follow-ups.
6
One-Tap Callback & Click-to-Call
Dealers call leads directly from the app without manual dialling, with every call recorded for quality review.
7
Auto-Acknowledgement to Customers
Customers receive automatic SMS or WhatsApp confirmation with dealer contact details the moment a lead is logged.
8
Region-Filterable Reporting
Drill from national to regional to dealer-level lead performance in one interface, with real-time and scheduled reports.
WHO BENEFITS
Every role in the lead journey. One connected pipeline.
From the customer submitting an enquiry to the brand analysing conversion, everyone sees the same lead data.
Dealer / Retailer
Gets leads routed directly to their location with one-tap callback, and an auto-acknowledgement already sent to the customer.
Area / Regional Manager
Sees SLA breach alerts and escalations for uncontacted leads, with a full region-to-dealer performance view.
Brand Marketing Team
Tracks total leads, quality percentage, and conversion rate by channel to optimise where marketing spend goes.
Customer
Gets an instant acknowledgement with dealer contact details, and a callback within a defined, tracked SLA window.
Sales Leadership
Reviews national-to-dealer lead performance in one dashboard, without waiting on manually compiled reports.
Quality / Compliance Team
Reviews call recordings and lead quality classification to maintain consistent standards across the network.