How it works

Content Management System (CMS)

Powering Digital Discovery & Physical Footprints

With 90% of retail sales still happening in physical stores, it's crucial to connect digital content with real-world locations. That's where Sekel Tech's CMS comes in-designed to bridge online discovery with offline footfalls.

From managing websites, microsites, and store locators to streamlining social media content and local engagement analytics-our CMS empowers retailers to manage content centrally while enabling hyperlocal personalization at scale.

Sekel ensures your brand voice stays consistent across 10 or 10,000 outlets, while every store gets the flexibility to update offers, personalize pages, and stay locally relevant. Whether it's real-time updates or AI-driven content automation, Sekel's CMS drives discovery, engagement, and conversions-seamlessly.

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Key Capabilities

Microsite, Website, Social & Store Locator Management

Design, edit, and publish branded microsites or store locators in real-time, tailored to each outlet’s location, language, and offers.

GMB Automation & Local Listings

Update 100s of GMB profiles from one dashboard. Auto-sync NAP details, photos, services, offers, and respond to reviews at scale.

Social Media Content Management

Plan, preview, and schedule social posts, reels, videos, and stories across platforms with calendar and performance view.

Personalized Campaign Content

Auto-customize WhatsApp, SMS, email, and retargeting creatives with store-level personalization and product sync.

Search, Social & Local Engagement Analytics

Track impressions, clicks, CTR, and engagement across channels. Identify top-performing regions, posts, and products.

Template-Driven Efficiency

Choose from pre-approved brand templates for every channel, ensuring speed and consistency in execution.

Draft to Live Workflow

Edit and preview changes in draft mode before publishing live. See updates reflect instantly across your customer touchpoints.

GBP Post Scheduling

Create and schedule Google Business Profile posts by store, city, or zone. Automate promotions, events, and CTAs.

Central Rule-Based Controls

Brand-level controls with dealer-specific overrides ensure local flexibility without compromising brand integrity.

Why Most Retailers Struggle - And How Sekel CMS Solves It

The Common Retail Problems

Sekel's Smart CMS Solutions

Manual Content Creation at Every Level

Create once, customize per store with brand-controlled templates.

Outdated Listings & Inaccurate Info

Auto-sync store details, offers, and inventory in real-time across GMB & microsites.

Inconsistent Store Branding

Maintain consistent branding with a central brand kit and local customization.

Poor Local Engagement

Boost reach with hyperlocal SEO and multilingual content.

Content Silos & No Insights

Manage and measure everything with a unified content and analytics dashboard.

Why CMS Matters for Hyperlocal Retail Success

Today's customers expect relevance. Brands demand control. Sekel Tech's CMS delivers across 100s of touch points. With Sekel Tech's Content Management System, you can: