Geo-targeted campaigns built around each location
Campaigns are configured with precision geographic targeting around individual locations, ensuring ad spend reaches customers who can realistically visit.
Running geo-targeted campaigns across hundreds of locations - with location-specific budgets and real attribution - isn't possible with standard ad platforms. Sekel's Digital Campaign Management makes it native, centralised, and measurable, connecting every ad spend to actual footfall and conversion.

The problem
Running location-specific campaigns across hundreds of outlets through standard ad platforms means managing budgets manually, location by location, with no consolidated view of spend or performance and no way to know whether the campaign actually drove someone through the door.
How it works
Campaigns are built once and deployed across every location, with AI continuously optimising spend based on real performance data.
Campaigns are configured with precision geographic targeting around individual locations, ensuring ad spend reaches customers who can realistically visit.
Precision targeting configured around each individual location, reaching customers who can realistically convert.
Allocate and control ad budgets across every location from one dashboard, without separate accounts per outlet.
Run campaigns across Google, Facebook, Instagram, and display networks from the same connected platform.
Budget reallocated automatically toward the highest-performing locations and campaigns, without manual monitoring.
Measure which campaigns actually drive in-store visits, not just clicks - connecting ad spend to real outcomes.
Schedule campaigns to run during peak footfall hours for the highest possible impact per rupee spent.
Set spend limits per location or per campaign, keeping regional marketing budgets predictable and controlled.
Compare campaign performance and conversion across every location side by side, in one reporting view.
Runs and manages hyperlocal campaigns across the entire network from one dashboard, without juggling separate ad accounts.
Allocates and monitors campaign budget for their territory, with visibility into which locations are converting best.
Benefits from geo-targeted campaigns driving qualified footfall to their location, without managing ad spend themselves.
Sees real, footfall-linked ROI on marketing spend, rather than impression and click metrics with no commercial tie-back.
Uses AI-optimised spend allocation to continuously improve campaign performance without manual bid management.
Sees relevant, locally-targeted offers and messaging instead of generic national advertising.