Every digital touchpoint logged
Search activity, campaign clicks, GBP interactions, and IVR calls are all captured with source and location context from the first moment of engagement.
Real-Time Sales Conversion Analytics
From first search to final transaction - every step tracked.
Most local marketing platforms stop at impressions and clicks. Sekel's Real-Time Sales Conversion Analytics measures what happens after - footfall, location visits, transactions, and revenue - giving enterprise brands the closed-loop intelligence to optimise every part of the local customer journey.
The problem
Without closed-loop analytics, local marketing spend is an act of faith.
Standard analytics stop at the click. They can't tell you whether that click became a store visit, whether that visit became a sale, or which location and campaign actually drove revenue. Marketing teams are left justifying spend with engagement metrics that don't connect to commercial outcomes.
How it works
From first digital touch to final transaction - one continuous thread.
Every stage of the customer journey is logged and connected, so the full path from discovery to purchase is visible, not just fragments of it.