Sekel Tech’s Rakesh Raghuvanshi on building trust online with hyperlocal engagements

Rakesh Raghuvanshi, Founder and CEO of Sekel Tech, in an exclusive interaction, speaks about how B2C consumer engagements have evolved in the Indian marketing context and how brands need to leverage these consumer intelligence platforms to enhance the customer-brand engagement to deliver a superior experience. He highlights how AI and Machine Learning are driving the industry and outlines the future of omnichannel quick commerce platforms in India.