Location-based mobile marketing examples help you to understand how brands utilise location data to reach their target audience. This is the best example for brands to create campaigns that are more targeted and likely to produce results.
It is very important for marketers to consider the privacy implications of location-based mobile marketing. The more information they collect about their customers, the more likely it becomes that they will violate their privacy in some way. Privacy issues are especially prevalent when marketers use geofencing, which allows them to send messages to users who enter or exit a specific geographic area like a store or restaurant.
If you have a physical product, then location-based mobile marketing is the right channel for you. Consumers are increasingly turning to their smartphones and tablets to find what they need and these devices are always with them. In this article, we explore what is location based mobile marketing, how does location based mobile marketing works, and location based mobile marketing examples that help businesses to increase brand awareness and boost foot traffic.
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What Is Location-Based Mobile Marketing
Location based mobile marketing is a marketing strategy that uses mobile devices to send messages and offers to customers who are in a specific geographic location. As a result of this type of marketing, brands can reach customers with more precision.
Location based mobile marketing is also called “geo-targeted” or “geo-fencing”. This type of marketing uses the GPS functionality in smartphones to identify the user’s location and sends them messages about products or services that are relevant to that area.
This type of advertising has grown in popularity because it allows marketers to target customers with more precision than ever before.
Reasons To Use Location Based Mobile Marketing
Location-based mobile marketing is a powerful strategy that marketers can use to send users relevant and personalised offers and messages. It is a fast and effective way to reach customers and can be tailored to suit the needs of different demographics. There are many reasons why you should use location based mobile marketing. Some of these benefits include:
- Target Specific Audiences – Audience targeting allows you to target people based on location, online and offline behaviour, demographics, and interests. In addition to boosting in-store traffic and building brand awareness, you can integrate a variety of location-based technologies.
- Increasing In-Store Visits – A location-based approach can and will increase the number of in-store visits, interactions, and purchases. The advantage of sending a promotional message to an app user when they pass a store is that you have a good chance of enticing them to enter. Push messages are one way to accomplish this. All customers, regardless of location, will receive this timely, relevant offer.
- Getting Feedback on In-store Promotions – Location based mobile marketing is a type of location based marketing which can be used for in-store promotions. It helps marketers to reach their target audience by sending out promotional offers to consumers who are near a store.
- Enhanced User Experience & Personalization – Some companies are already using this technology to create personalised experiences for their customers by collecting data about them such as what they like, where they live and what they have bought before.
- Generate a High Return on Investment (ROI) – Getting the right customers that are most likely to do business with you and not wasting resources on people who won’t visit your business will give you a higher ROI.
How Does Location Based Mobile Marketing Work
When you are marketing your product or service, it is important to know where your target audience is. With location based mobile marketing, you can find out what stores they visit, what their favourite restaurants are and more.
Location based mobile marketing is a type of marketing that uses location information to target customers. This type of marketing is useful for businesses that want to reach out to people who are nearby. It is also beneficial for businesses that are looking to get more customers in the area.
The effectiveness of this type of marketing depends on the kind of information being shared and how it is being used. For example, if you share your location with a business, they might use it as a way to offer you discounts or promotions on their products or services.
Organisations can target consumers based on their physical location with online or offline marketing messages. With location data, marketing teams can target consumers based on factors such as proximity to stores, local events, and more.
Across the customer lifecycle – from discovery and purchase to engagement and retention – location-based marketing has proven effective. A location-based marketing strategy can enable marketers to target specific segments of customers with targeted offers and improve the customer experience for a generation that increasingly values immediate gratification. As an example, location-based marketing may alert prospects to the availability of a product they are considering at a nearby store, so they can pick it up immediately.
How To Start Running Your Location Based Mobile Marketing Campaign
It is always a challenge for small businesses to increase foot traffic. As a result of location-based mobile marketing, small- and medium-sized businesses (SMBs) are now able to target potential customers who are near their stores.
A location-based mobile marketing campaign is an innovative way to reach people who are close to your business or your store. Whether you’re a retailer, a restaurant, a hotel chain, or an event organiser, there are many options available to help you. Mobile marketing is the fastest-growing segment of digital marketing. As the number of mobile users increases, so does the demand for location-based mobile marketing.
This section will discuss how to run a location-based mobile marketing campaign.
The first step is to find a location-based marketing platform that suits your needs and budget. There are many platforms available in the market but you should choose one that can help you with all your needs and budget requirements.
Next, you should create an account on the platform. You need to decide what kind of campaigns you want to run – push notifications, in-app messages, or text messages – and then choose from various options like location radius, time frame, etc., depending on what type of campaign suits your business best. Once you have decided on all these things, it’s time to set up the location based marketing campaign.
Best Location-Based Mobile Marketing Examples
In recent years, consumers have become more comfortable with sharing their locations due to the popularity of wearables and the sophistication of mobile devices. By using location-based marketing tools and apps, forward-looking brands are creating geotargeting and other tactics based on location. Here are the best 5 innovative location based mobile marketing examples:
- VLCC – This beauty and wellness store offers many discounts, offers, and sales to its customers. Using a location-based mobile marketing platform, VLCC sends push notifications to app users who are within a certain radius of a nearby store. As a result, foot traffic in the store increased as well as shopping cart filling. Additionally, this offer highlights how in-person experiences add value in multiple ways. Prove to nearby customers that in-store visits are valuable. Provide a compelling and engaging description of the convenience and offer.
- BlackBerry – With a location-based mobile marketing platform, BlackBerry can connect its cross-channel experiences in real-time. It is possible for BlackBerry to send instant messages to customers at the appropriate time, allowing them to interact with them. Location-based marketing campaigns are an effective way to create coherent customer journeys in retail. Blackberry can create an omnipresent experience using location-driven triggers from Sekel Tech. Furthermore, Blackberry is much easier to connect to different consumer behaviours. A standard acquisition flow links customers who follow different paths.
- Grohe – With the help of a location-based mobile marketing solution, Grohe increased sales conversion rates for its store last year, wooing potential customers away from competitors. Grohe runs a location based mobile marketing campaign around several store locations and targets ads and special offers to passing mobile users. Additionally, Grohe used Sekel Tech’s location-based marketing tools to target ads at shoppers near competing stores, incentivizing them to go a little further for better deals. As a result, Grohe achieved a high conversion rate of sales.
- Decathlon – In a Decathlon store, you are almost certain to find QR Codes. With QR Codes, shoppers can check out product reviews or watch videos that demonstrate how a particular piece of equipment is to be used. Their best customer experience is probably their ‘Scan and Go’ feature which saves precious time at checkout. By scanning QR Codes, shoppers can add products to their virtual shopping cart, make payments online, and exit. They receive their items quickly.
- Coca-Cola – Coca-Cola uses its vending machines for location-aware marketing in several countries. In countries like Australia, consumers can get directions to vending machines that stock their favourite cans of Japanese tea; the company is also implementing beacon technology for a range of smart vending machines. Coca-Cola uses the services of location-based mobile marketing solutions.
Location-Based Mobile Marketing FAQs
- How Does Mobile Location-Based Marketing Fit Into Their Strategy?
A location-based marketing strategy uses the location of a mobile device to alert its owner about an offering from a nearby business. SMS text messages are usually used to deliver location-based alerts to smartphones.
- Why Is It Important To Integrate Location-Based Into Mobile Marketing Strategy?
Location-based marketing is the name given to the marketing strategy that takes into account the geographical location of customers. The idea is to provide them with relevant, location-specific information and offers. It’s important to integrate location-based into mobile marketing strategy because it will help in targeting customers and increase engagement.
- How Many Types Are Of Location-Based Marketing?
Geofencing, geotargeting, geo-conquesting, and proximity marketing are the four primary methods of location-based marketing.
- Why Is Location-Based Mobile Marketing Attractive To Marketers?
Location based mobile marketing is an attractive way to market to consumers because it provides a more personal experience. It allows marketers to target specific people in a given location by using their location data. Some of the benefits of location-based mobile marketing are that it has higher conversion rates and lower cost per acquisition than other types of marketing.
- What Is The Future Of Location-Based Marketing?
The future of location-based marketing will be driven by the ability to track people’s movements and behaviour in real-time. This will allow marketers to reach out to consumers at the right time, with the right message and offer. Location-based marketing will also be more personalised and targeted as marketers are able to use data from past purchases, browsing history, social media posts, etc.
In the end, location-based mobile marketing has proven to be highly successful for many companies. It is not surprising that this is the case. The service is data-driven, personalised, and relevant to the user’s needs. Consequently, businesses are able to increase engagement, conversions, and sales as a result. As a general rule, location-based mobile marketing allows marketers to reach people at the right time and with the right message. Above location based mobile marketing examples are the most effective recipe for a successful marketing campaign.
Take Advantage Of Sekel Tech’s Location Based Mobile Marketing
Sekel Tech is a location based mobile marketing agency that provides location based mobile marketing solutions. These services are specifically designed to meet the needs of businesses, and they provide a number of different services to help them do so. These include: Geo-fencing for targeted messages, Push notifications for increased engagement, Mobile websites for better website experience on smartphones and tablets, and SMS campaigns for better customer engagement.
Segel Tech’s location based marketing platform enables marketers to target and engage with consumers, at scale, by delivering accurate and personalised messages on their mobile devices. Sekel Tech has been providing its services to a number of clients in the past few years. They have a wide range of solutions that can be used by organisations to reach their target audience. It has developed some innovative solutions to help businesses get more out of their marketing efforts.